Search engine results pages (SERPs) function like leaderboards, with the top results getting the majority of clicks. While aiming for position 1 is important, there is another option called “position zero.” Position zero refers to the featured snippet that appears on the SERP, which is a snippet of text taken from a web page. Achieving position zero sets your site apart and shows that you have the information to answer searchers’ questions. The featured snippet is not specifically written for the SERP but rather comes directly from the web page. There are different types of featured snippets, including multiple featured snippets, multimedia featured snippets, and related-question featured snippets. Ranking at position zero is valuable because it showcases your authority and expertise on a specific topic and helps mobile device users find information quickly. There is no guaranteed formula for creating content that ranks at position zero, but creating informative content around topics that your company is an expert in increases your chances. It’s important to remember that achieving position zero is not the only measure of success, and creating valuable content should be the main focus of your SEO strategy.