Every year, the Content Marketing Institute community shares their recommended reading list for content marketers. This year, there are almost 20 books covering various topics such as writing, AI, content marketing, messaging, and more. Additionally, there are recommendations from previous years included at the end of the list. The books cover a wide range of subjects including change, disruption, music, science, and more. The community members have contributed to creating the ultimate book list for content marketers.
In the book “Break the Wheel” by Jay Acunzo, he encourages marketers to focus on resonance, quality, and craft in their work. He emphasizes the importance of inspiration and intuition in becoming the audience’s favorite.
In “The Business of Writing,” Josh Bernoff provides a helpful guide for aspiring business book writers. He covers not just the writing process but also the marketing plan and other aspects of publishing a book.
“The Art of SEO” is an illustrated handbook that compiles practical advice on search engine optimization, social media, email marketing, content marketing, and more. It has been updated in its sixth edition to reflect new technologies and marketing trends.
“Content Marketing Strategy” explains how top brands streamline their content and offers insights for marketing strategists to scale their methods for business success. It covers topics such as team collaboration, setting goals, implementing strategies, and measuring outcomes.
In “Everybody Writes,” Ann Handley provides practical advice and insights for content creation, production, and publishing. It is a useful resource for writers of all experience levels.
“The Fans First Playbook” tells the story of the Savannah Bananas baseball team and their unconventional approach to standing out in the marketplace and inspiring fanatical loyalty.
In “For the Culture,” Marcus Collins explores the power of culture in influencing behavior. He provides strategies for understanding cultural forces and using them to create authentic and resonant content conversations.
The sixth edition of “Hey Whipple, Squeeze This” offers a fresh perspective on creative advertising in the rapidly evolving industry. It provides tools for navigating the changing technical and social media landscapes and enhancing creativity.
“Hidden Potential” by Adam Grant presents a new framework for raising aspirations and exceeding expectations. Grant shows that progress depends less on hard work and more on effective learning and growth.
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