Through sourcing a large number of creatives and testing them to determine the best performers, Kurve was able to boost Treecard’s app installs by an impressive 1,027%.
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TL;DRWhat’s the fast marketing tactic?What was the result?Why does it work?Get more tactics like this
TL;DR
The company: Kurve Marketing Consultancy, working on behalf of Treecard.
The goal: Increase downloads of Treecard’s app and improve ad spend efficiency.
The tactic: Source a high number of creatives and split them between testing and winning groups to allocate budget to the best performers.
The result: 1,027% app install increase, 63% app install cost reduction, 327% spend increase.
What’s the fast marketing tactic?
Treecard, a free app focused on planting trees, partnered with Kurve Marketing Consultancy to increase app installations and engage new users in their Walk to Plant campaign.
To achieve this, they explored TikTok Spark Ads as a potential tactic.
After testing, Kurve began sourcing creator videos and promoting them through TikTok Spark Ads, a native ad format that leverages organic posts as advertisements.
Here’s an example:
To implement this strategy, they divided their TikTok creatives into two campaigns.
The first campaign focused on testing, while the second group was designed to quickly deploy new videos and allocate budget to the best performers.
By breaking up their campaigns in this manner, Kurve was able to optimize their approach effectively.
Kurve also utilized TikTok’s Video Insights to analyze the success of their campaigns, enabling creators to produce content based on these insights.
Here’s another example:
By understanding which elements boosted app installations, Kurve could refine future content to maximize impact.
Over two months, Kurve analyzed 100 creatives, learning from both successes and failures. This data allowed Treecard to invest more in ads for optimal results.
What was the result?
Treecard’s app installs surged by 1,027%.
Additionally, they reduced their per app install spending by 63%.
These results showcase a significant achievement!
Take a look at the results for Android and iOS:
Why does it work?
Kurve’s success was driven by data-driven decision-making and swift action to support their strategy.
Key aspects of their approach include:
Monitoring data to prioritize high ROI campaigns.
Establishing a fast-testing process for campaign optimization.
Collaborating with influencers to reach the target audience effectively.
When it comes to TikTok ads, the unique content distribution model offers vast potential for exponential growth by reaching a broader audience beyond followers.
Kurve’s success provides valuable lessons:
- Monitor data for effective tactics.
- Implement a quick-testing process for campaign optimization.
- Partner with influencers to reach your target audience.
Apply these lessons to enhance your marketing strategy and drive better results.
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The post Treecard’s 1K% Surge with TikTok Spark Ads appeared first on CXL.
