All marketers strive for the best results when it comes to PPC advertising (Pay-per-click). These results can be leads, sales, website traffic, post engagement, etc.
By generating results for low costs, businesses can grow while having a positive ROI (Return on investment). For example, a business with a positive 300% ROI invests $1 in a Google Ads campaign and receives $3 in return.
If you are new to PPC and want to learn its basics, reading this post may help.
The profitability of a PPC campaign can be determined simply: if the ROI is negative, the campaign isn’t profitable, but if the ROI is positive, it’s probably worthwhile to keep it running.
Even though the equation is simple, having the lowest cost per result may be hard to achieve.
Why? Because the PPC industry is full of businesses that promote services/products similar to yours. You all compete with each other on ad impressions via auctions. A low cost per result can be achieved by applying several elements to your campaign.
This post will show you the way to have the lowest cost per result in your PPC campaigns:
