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Tackling AI risks: Your reputation is at stake

April 8, 2024
in AI Technology
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Risk is all about context

Risk is all about context. Failing to acknowledge or understand your context is one of the biggest risks you can take. This is why evaluating risk should always start with understanding your context.

When it comes to reputation, considering your customers and their expectations is crucial. How would they react to interacting with an AI chatbot? Providing false information could have serious consequences. While minor inconveniences may be manageable, significant impacts on health or finances should not be ignored.

Implementing AI may seem beneficial, but it also poses reputation risks that need to be carefully considered. It’s important to maintain a user-focused approach even with the introduction of AI.

Similarly, the impact of AI on teams should not be overlooked. While AI can enhance efficiency, it could also disrupt existing workflows if not implemented thoughtfully. Organizations need to prioritize improving team experiences with AI, not undermining them.

In the latest edition of the Thoughtworks Technology Radar, we emphasize the importance of creating AI team assistants to empower teams, rather than individual engineers. Failing to consider the working context of your teams could lead to reputational damage and alienate potential employees.

Tackling risk through smarter technology implementation

There are various tools available to help manage risks, including the Responsible Technology Playbook developed by Thoughtworks. However, managing risks, especially those related to reputation, requires careful attention to the specifics of technology implementation.

Our work with Indian civil society organizations on a social welfare chatbot highlighted the importance of context in technology implementation. Providing accurate information through the chatbot was crucial for citizens to access vital services without any hindrance.



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Tags: ReputationrisksstakeTackling
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