By creating a second “Add to cart” CTA button, which automatically adds the product quantity needed to qualify for the stated promotion, Julian Samarjiev increased revenue per user by 13%.
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TL;DRWhat’s the fast marketing tactic?What was the result?Get more tactics like this
TL;DR
The company: Shopify CRO expert, Julian Samarjiev, on behalf of a physical injury equipment brand.
The goal: Increase ecommerce revenue.
The tactic: Create a second “Add to cart” CTA button, which automatically adds the product quantity needed to qualify for the stated promotion.
The result: +13% revenue per user, resulting in +$48K revenue per month.
What’s the fast marketing tactic?
Instead of displaying a “Buy more and save” offer and letting customers select the product quantity using a drop-down menu, the company combined the text about the offer and a set quantity as an additional “Add to cart” CTA button.
This second CTA button automatically adds two items into the cart with one click.
![\"Before](\"https://cxl.com/wp-content/uploads/2023/12/ecommerce-promo-cta.png\")
What was the result?
After running an A/B test, the page variant with the additional CTA led to a 13% increase in average revenue per user. This resulted in an additional $48K in revenue per month.
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The post Increase Ecommerce Revenue With a Second CTA That Adds Multiple Products to the Cart appeared first on CXL.
