More content marketers should take on the role of museum curators in their content creation. Just like museum curators who carefully select artifacts and organize them into a compelling story for visitors, content curators can create high-quality content without having to generate new material. By curating content from various sources, you can tell unique stories and position your brand as a thought leader.
To be a successful content curator, it’s important to understand the difference between a curator and an aggregator. Aggregators simply reshare content without adding value, while curators provide context and insight to help their audience understand the content better. By curating content effectively, you can become a trusted resource for your audience.
To start curating content, first pick a theme or topic that will be valuable to your audience. Then, choose a format for your curated content, such as a blog article, podcast episode, newsletter, or social media post. You can also combine different formats for a more comprehensive approach. Once you have decided on the format, determine how frequently you will distribute the curated content and set expectations for timeliness.
When searching for content to curate, use keywords from your SEO strategy to find relevant and fresh content. Bookmark websites and resources that consistently provide quality content for curation. Subscribe to newsletters, podcasts, and videos related to your topics of interest to stay updated on industry news. Utilize social media platforms to find relevant sources and hashtags for your curated content.
Incorporating generative AI tools can also help streamline the curation process by providing real-time information and original sources for curated content. Paid tools like Curata, Feedly, and Scoop.it can further assist in content creation, curation, and organization. By following these steps, you can become a successful content curator and provide valuable content to your audience.
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