There’s a lot of moving parts when you’re working on a marketing campaign and it can feel overwhelming if you haven’t mastered this art yet. A campaign launch requires a lot of planning, time and patience.
In this video, I take you through the step by step plan you can follow for a successful digital marketing campaign launch.
TIMESTAMPS
00:00 Intro
01:47 What is a marketing campaign plan
02:25 Campaign goal + metric of success
03:19 Potential business goals
04:32 Target audience
05:48 Determine the CTA and offer
06:35 Check available content
07:14 Research topic + keywords
07:58 Creative concept / theme
08:52 Decide on content assets, timeline and team
11:22 Distribution strategy
12:02 Editorial calendar
13:55 Create assets
14:17 GO LIVE
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🙋🏻♀️ a b o u t m e
I’m a marketer, content creator and entrepreneur. I spent 7+ years in B2B tech marketing before making a shift into consulting, teaching & creating content to talk about marketing. Weekly videos on YouTube. I share my learnings of building a career in marketing so you can shortcut your way to success.
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!
#marketingcampaign #digitalmarketingcampaign
Success of a marketing campaign depends on many factors, but no doubt – one of them is how well you plan it. It’s important to have a roadmap when you’re planning your campaign launch and ideally, make sure you cover all steps.
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