Here’s the truth: Starting a digital agency is easy, but running it and turning it into a successful digital marketing agency is tough, and ensuring its continued growth is even tougher! That’s why it is crucial to carefully focus on strategies to boost the growth of your digital marketing agency in the 2020s. But don’t worry, we’re here to prepare you for your growth journey. As digital ad spending is huge and is estimated to reach $600 billion in 2023, starting your digital marketing agency sounds like a real winner, but without the right strategies and steps, it may be a bumpy ride and nothing more. So, there’s a lot to worry about in hiring, accounting, optimizing accounts, marketing, automation, and, most importantly, getting results for clients. While achieving significant results for clients can potentially lead to new business opportunities, it’s not always guaranteed. That’s why we’ve gathered the top tips to tackle the million-dollar question: “How can you promote and grow a digital marketing agency?” Let’s learn and explore together!
20 Proven Steps to Grow a Digital Marketing Agency
Growing your business to stand out among the best digital marketing agencies requires hard work and focus on the key steps. Increasing agency profitability should be a core goal as it not only measures success but also provides the resources needed for reinvestment into these growth strategies. Here we begin with 20 proven steps integrating various aspects of marketing, advertising, and client management. We’ll cover a lot with our tips and tricks, ranging from attracting leads with lead magnets perfectly tailored to your target audience and enhancing online visibility to implementing AI to fostering client relationships through case studies.
Each of these steps is designed not only to grow your agency but also to sustain its growth through continuous engagement and innovation in this competitive market. Let’s go through 20 steps one by one and learn how they can drive significant growth for your digital marketing agency.
- Use a Lead Magnet for Your Agency
- Increase Your Web Presence with Online Directories
- Implement AI and Automation
- Get Case Studies from Your Successful Clients
- Collaborate with Influencers
- Rank Your Target Keywords
- Offer Free Workshops or Webinars
- Attend Events
- Develop a Strong Selling Proposition
To kickstart a prospect’s journey, your agency should consider using a lead magnet, which could take the form of an e-book, cheat sheet, template, white paper, tool, or a similar valuable resource. Given that many of your website visitors & target audience are unlikely to convert into leads without a compelling incentive, it becomes imperative to develop an effective lead magnet strategy. Our recommendation is to leverage a valuable lead magnet as a means to gather their business contact details, subsequently initiating the nurturing process that will guide them toward a point where they’re ready to engage with your agency. You can complement this by employing targeted advertising campaigns that highlight the unique value of your lead magnets, using dynamic retargeting to capture the attention of visitors who have shown interest but have not yet committed.
No doubt that boosting your digital marketing agency’s online presence through strategic listings in online directories is important when considering that consumers & users turn to the web for recommendations and solutions. In other words, in the process of promoting your agency, the visibility of your agency carries tremendous weight. Consider real-world examples like Yelp and Google for local businesses. They provide a direct pathway to a relevant audience actively seeking services. So, with their ability to offer targeted exposure and local search optimization, online directories are powerful tools for expanding your agency’s reach and client base in the fiercely competitive marketing industry. At this point, we would like to remind you that it’s best to focus on industry-specific online directories, like marketing agency directories. For example, most visitors come to the Digital Agency Network while searching for the best digital marketing agencies. So if you become one of these agencies your chances of being found online will increase.
Ever find yourself swamped with administrative tasks that drain your time and energy? AI-driven automation steps in as the solution. By handling routine administrative functions, these tools liberate your team, allowing them to channel their creativity and expertise toward crafting captivating campaigns and pioneering strategies. When you utilize AI tools, your clients receive timely updates delivered with precision and accuracy. Automated reporting processes ensure just that, keeping your clients in the loop without straining your human resources. But the benefits don’t end there. Have you ever wondered how to provide round-the-clock support without burning out your team? Enter chatbots. These AI-based assistants offer instant responses to common queries, ensuring your clients feel supported and valued, whether it’s day or night.
Creating case studies from your successful clients is a total goldmine for growing your digital marketing agency. Don’t just stop getting pumped about the results you’ve achieved for them. Client case studies are like secret weapons on your website! Make a dedicated page to show off all those success stories and rave customer testimonials, as they can serve as a powerful tool for highlighting your agency’s capabilities. For instance, The Charles, renowned as one of the top internet marketing agencies in the US, showcases its portfolio of past work to help prospective clients envision themselves as successful partners with The Charles. By putting themselves in the shoes of previous clients and empathizing with their achievements, potential clients can get a sense of the agency’s capabilities. You can also further enhance client retention by regularly communicating with your clients to understand their ongoing needs and challenges, ensuring they feel valued and see your agency as an essential partner in their continued success.
An agency doesn’t succeed in isolation. Your digital marketing agency needs to collaborate with other agencies and influencers in your industry. But how? Host Facebook live sessions and invite an influencer or influencers to share their expert tips. They’ll love it. Webinars are also powerful. Besides, if you have an affiliate program, then you can invite influencers to promote your offers to their audience.
This is important if your digital marketing agency is focusing on SEO. How do you convince businesses that your agency can improve their search rankings on Google? It’s done by showing where your agency ranks in the organic search results. Even if you can’t rank for “digital marketing agency” because it’s competitive, try and rank a less-competitive term like “digital marketing company New York.”
Imagine a scenario where your agency becomes synonymous with invaluable industry knowledge. By delivering impactful information and actionable takeaways through workshops and webinars, you establish your agency as the ultimate wellspring of insights. As participants experience the transformative effects of your guidance, they naturally gravitate towards seeing your agency as the guiding star of their digital journey. Exciting, right? We suggest you step into the role of an educational powerhouse, where workshops and webinars serve as platforms to share insights, strategies, and actionable advice. As you research industry trends, challenges, and opportunities, you demonstrate your agency’s commitment to adding significant value and assisting businesses in conquering the digital landscape. Also, extending an invitation for free consultations to potential clients, allowing them to explore your services further and understand how your expertise can empower them in reaching their marketing goals, is a good call too.
With the digital transformation in the last few years, there are many different approaches to working and finding new clients. As we’ve already noticed, events are on the rise to help marketers and agencies. In terms of advertising your digital marketing agency, participating in events holds great significance for a multitude of compelling reasons. First and foremost, they provide a valuable platform for networking, enabling you to establish associations and nurture connections that can prove advantageous in both personal and professional realms. Additionally, events often feature informative speakers and workshops, presenting opportunities to achieve new skills and knowledge, thus ensuring you stay at the forefront of your path. Furthermore, these gatherings serve as wellsprings of inspiration, where the experiences and successes shared by others can ignite your own motivation to strive for and attain your goals. As a great first step, check out our events page.
A unique selling proposition (USP) serves as the keystone that distinguishes your digital marketing agency from the crowd, and it’s your signature…
