By connecting Pinterest to your Shopify store and adding an “Add to Cart” button to your product pins, you can enhance your eCommerce business by enabling users to buy your products directly from Pinterest. This guide will show you how to add the ‘add to cart’ Shopify button on Pinterest.
Step 1: Create a Pinterest Business Account
To bring potential customers from Pinterest to your Shopify store, start by creating a Pinterest Business account to link with your Shopify account. If you don’t have one yet, create a Shopify account as well.
Set up your Pinterest Business account on the Pinterest Business website, and customize your business profile with a professional logo and an engaging bio filled with targeted keywords.
Step 2: Add the Pinterest Sales Channel in Shopify
After creating your Pinterest Business account, go to ‘Sales Channels’ > ‘Add Sales Channel’ on your Shopify dashboard.
Search for the Pinterest sales channel and click ‘Add Channel.’ Follow the instructions provided by the Pinterest sales channel to verify your Pinterest Business account and grant access to your Shopify store.
Step 3: Create Your Product Pins on Pinterest
Once you’ve set up the Pinterest sales channel, create product pins for your products on Pinterest.
Go to ‘Create’ > ‘Create Pin’ on your Pinterest Business account dashboard.
Create product pins for each product, using images from your Shopify store, writing compelling descriptions, and including relevant keywords. Link each pin to its corresponding product page on your Shopify store.
Step 4: Add the “Add to Cart” Button to Your Product Pins
Now, add “Add to Cart” buttons to your product pins on Pinterest.
For each product pin, select ‘Edit Pin’ from the three-dot menu, and in the ‘Destination link’ field, add the URL of the product’s “Add to Cart” page on your Shopify store. Save your changes.
The “Add to Cart” button will now appear on your product pins, allowing Pinterest users to purchase your products directly on Pinterest.
Optimize Pinterest Product Descriptions for SEO
To boost the visibility of your product pins on Pinterest, optimize your product descriptions for Pinterest’s SEO. Include relevant keywords, highlight product features, and write compelling descriptions to attract users to click on your product pins.
Analyze Pinterest Analytics and Conversion Tracking
Utilize Pinterest’s analytics and conversion tracking tools to evaluate the effectiveness of your Pinterest marketing strategies. Monitor metrics like impressions, clicks, saves, and conversions to analyze market trends and adjust your Pinterest marketing approach.
Promote Products on Pinterest with Precision
Now that you’ve learned how to add the ‘add to cart’ Shopify button on Pinterest, you’re ahead of the competition. If you need help ensuring your product pins stand out on Pinterest, consider Oyova’s digital marketing services.
At Oyova, our SEO and content marketing services are tailored to enhance the visibility and engagement of your products, boosting your presence on Pinterest and driving measurable results for your business.
Contact Oyova today and let our expert team unlock the full potential of your Pinterest product pins.
