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How Jamworks protects confidentiality while integrating AI advantages

January 12, 2024
in Blockchain
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The integration of artificial intelligence (AI) has brought forth a new era of technological progress, offering a wide range of benefits across industries. AI has the potential to revolutionize operations, improve decision-making, and drive innovation. The advantages of AI are vast and impactful, from predictive analytics that refine strategies to natural language processing that enhances customer interactions and assists users in their daily tasks. AI also provides assistive tools that enhance accessibility, communication, and independence for individuals with disabilities. Stuart Winter, Executive Chairman and Co-Founder at Lacero Platform Limited, Jamworks, and Guardian, says, “AI is driving a revolution in education, accessibility, and productivity. It is crucial for enterprises dealing with sensitive information to maintain state-of-the-art data security in order to reap the rewards.”

However, as AI services become a part of cloud platforms, the issue of data confidentiality becomes a focal point. Cloud-hosted AI services require the transfer of sensitive information to external servers, raising concerns about data ownership, jurisdiction, and control. The global nature of cloud providers adds complexity to compliance challenges as data protection laws differ across regions. This can lead to compromised data security, potential breaches, and a loss of control over proprietary information. Striking the right balance between reaping AI benefits and safeguarding data confidentiality requires a holistic strategy.

Organizations must conduct thorough due diligence on the legal landscapes of cloud providers’ operational jurisdictions to ensure alignment with data protection regulations. Robust encryption, granular access controls, and privacy-preserving techniques are essential to counter the risks of unauthorized data access and use. Transparent agreements with cloud providers that outline data handling practices and ownership can also contribute to more secure and compliant AI implementation. By navigating this complex terrain, organizations can harness the capabilities of AI while upholding the integrity and confidentiality of their data.

Jamworks, a company that leverages AI, ensures the confidentiality of data by implementing secure and responsible practices. They offer Jamworks for Education, which transforms lectures into interactive and accessible study materials, benefiting students with learning obstacles. Jamworks for Business records and highlights key sections of meetings, generating action items to prevent loss of important information. These products provide major timesaving and productivity benefits to all users, particularly those with disabilities or neurodivergent individuals who require assistive technology.

To address the data privacy challenges associated with cloud-based AI services, privacy-enhancing technologies like confidential computing come into play. By leveraging technologies such as hardware-based enclaves, confidential computing keeps sensitive data encrypted and isolated during processing, preventing unauthorized access within the cloud infrastructure. This approach enhances data confidentiality and safeguards data integrity by allowing computations to occur within secure enclaves, protecting against tampering. Confidential computing enables organizations to adopt AI in the cloud with confidence, knowing that their valuable data remains confidential, intact, and immune to breaches.

Protecting sensitive data requires a holistic approach that includes computing, containers, databases, and encryption. Controlling access to data and securely processing unencrypted data is crucial. Technical assurance ensures that only authorized parties have access to and control over data, and cloud service operators cannot access the data or keys. IBM offers industry-leading security services for cloud data, digital assets, and workloads, built on IBM® LinuxONE security-rich enclaves. These services protect data at rest, in flight, and in use, making it easy for developers to build applications that handle highly sensitive data while meeting regulatory compliance requirements.

IBM Cloud Hyper Protect Services provide complete authority over sensitive data, workloads, and encryption keys, while utilizing the latest cloud-native technology. Even IBM Cloud administrators do not have access to the data. IBM Hyper Protect Crypto Services allow data at rest and in transit to be encrypted with keys solely controlled by the cloud user. IBM Cloud Hyper Protect Virtual Server for VPC isolates the runtime to protect against unauthorized access or misconfiguration of AI models. This enables the deployment of AI in containers with technical assurance and tamper-proofness of the runtime.

Jamworks leverages IBM Hyper Protect Platform to build a confidential AI service. By utilizing confidential compute, organizations in regulated, IP-driven, and data-sensitive industries can harness the power of AI while ensuring robust safeguards for their data. Confidential AI, enabled by confidential compute, offers innovative solutions to protect privacy, prevent data breaches, and maintain regulatory compliance. It has the potential to bring about transformative changes in healthcare, IP protection, financial services, and other sectors, bridging the gap between data privacy and AI adoption.



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