Google has introduced new ad formats that allow brands to link short-form videos to their advertisements on Google’s search engine. AI-generated text summaries of the videos will be included below. Madrigal, who has three Gen Z-ers at home, mentioned that video is very important for this demographic when it comes to shopping.
In addition, Google has launched a tool that enables companies to create AI-generated product images based on photos from previous marketing campaigns and images that represent their brand identity. For example, a home goods brand could upload a photo of a candle and an image of a beach and ask Google to combine them.
Shannon Smyth, the founder of A Girl’s Gotta Spa, started using Google’s AI image tools last year to create professional-looking images for social media, email newsletters, and her Amazon store. She mentioned that the tools have improved over time and have saved her a lot of time and money.
Google’s goal is to help advertisers create engaging imagery without the need for expensive graphic designers and photographers. While AI-generated ads may be a concern for some consumers, smaller ecommerce companies like Smyth’s have found the benefits of using AI to outweigh the risks.
Overall, AI-generated advertising is becoming more common on the internet, with companies like Meta and Amazon also offering similar tools for generating images and marketing copy. The question remains whether consumers will find these AI-generated ads appealing or off-putting.
