It\’s easy to be deceived into thinking SEO only revolves around link building and keyword rankings. While those are important aspects, resolving duplicate content issues should be your top priority. Finding and fixing issues on your website that hinder searchers from finding you is crucial. Duplicate content refers to identical chunks of content on different web pages. Small instances, such as sentences or phrases, are usually not problematic. However, when entire articles, pages, or sections are repeated word for word or when multiple versions of a page are indexed, it becomes challenging for search engines to prioritize which articles to show. This can lead to decreased rankings and traffic. It\’s important to note that there are two types of duplicate content: internal and external. In this article, we focus on internal duplicate content. Regularly checking for duplicate content is essential. Some common causes of duplicate content include URL parameters, printer-friendly pages, session IDs, and repetitive product descriptions. Duplicate content can cause indexing issues, decrease domain or page authority, hinder searchability, and dilute brand credibility. To find duplicate content on your site, you can use tools like Siteliner, which scans entire websites to identify duplicate content and other issues.
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