An avalanche of both booked and walk-in patients is the ultimate goal for dental practitioners. However, achieving this requires hard work due to the highly competitive nature of the dental industry. In this article, I will discuss successful dental marketing campaigns and share some unique strategies for growing your dental business. Let’s dive in.
Table of Contents
1. Increase lead capture with Google Ads
2. Increase organic website visits and qualified leads with targeted SEO
3. Run a reputation management campaign
4. Get leads with Facebook Ads
5. Try a website update or refresh
1. Increase lead capture with Google Ads
Google Ads has proven to be one of the most effective marketing strategies for dental companies. It not only creates brand awareness but also generates leads quickly. Take Smile Doctors, for example. When they started in 2015, they had minimal brand recognition. To reach potential customers in different locations, they used Google Ads. They created customized landing pages aligned with each ad campaign and bid on location-based keywords. This resulted in a 35% increase in conversion rates, a surge in call and form submissions, and a significant increase in online brand awareness.
2. Increase organic website visits and qualified leads with targeted SEO
Klement Family Dental (KFD) understood the power of SEO in attracting customers. They revamped their website and implemented a combination of content marketing, on-page and off-page SEO, and technical SEO. Their website structure and informative blog with 171 posts have helped them save up to $40,000 on Google ad costs. By targeting keywords with high commercial value, such as “home remedies for toothaches,” they attract 19,000 monthly visitors and position themselves as industry authorities.
3. Run a reputation management campaign
Parker Pediatrics and Adolescents faced a decline in patient numbers due to average review ratings. They focused on optimizing business listings, particularly Google Reviews, to build trust and improve local SEO. Simultaneously, they launched a Google review solicitation campaign to generate positive reviews from actual patients. This resulted in a remarkable transformation of their average Google Reviews rating from 3.6 to 4.2 and a 16% increase in new users.
4. Get leads with Facebook Ads
Smile Design Dentistry (SDD) used Facebook ads to address their low number of new patients. They partnered with Cardinal Digital Marketing to create tailored ads for each location and stage of the funnel. By telling video stories, using image carousels, and adopting value-based conversion actions, they improved call duration, conversion rates, and cost per acquisition. Their brand search volume also increased, leading to an influx of new patients.
5. Try a website update or refresh
Serene Oaks Dental, led by Dr. Geisca Horn and Dr. Chad Loween, understood the importance of an elegant website. They regularly update and redesign their site to stay ahead in the cosmetic dentistry field. In 2021, they underwent a complete website makeover to reflect their unique practice. By constantly enhancing their skills and investing in the latest dental techniques, they attract patients seeking high-quality cosmetic dentistry services.
In conclusion, these dental marketing campaigns showcase effective strategies for attracting patients and growing your dental business. Whether it’s utilizing Google Ads, implementing targeted SEO, running a reputation management campaign, leveraging Facebook Ads, or refreshing your website, there are various avenues to explore. Stay competitive in the dental industry by adopting these innovative marketing approaches.
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