Digital Marketing News 11-15-2018: LinkedIn’s Objective-Based Ads, B2B Survey Results & More

Watch this week’s TopRank Marketing digital marketing news with Tiffani Allen, featuring:

• LinkedIn (client) has unveiled objective-based advertising for its Campaign Manager, with a slew of features and easier campaign creation functionality.

• Data from a recent B2B survey revealed that lack of information was the leading factor that slowed down purchases, one of several insights relevant to digital marketers.

• A look at marketing technology trends, the needs of today’s marketers, some of challenges being encountered, and how they’re generally being overcome.

Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.

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