Meta ads are a combination of text, images, or videos that allow you to tailor your marketing message to the right audience.
Even with technical targeting options in your campaign, using engaging text and creative content can help you reach specific audiences more effectively.
For instance, if you want to target religious individuals (even though it’s not a specific targeting option), you can customize your text and creatives to appeal to this demographic. A possible approach could be starting your text with “Love religion? You must see…”
Meta’s advanced AI algorithm analyzes audience interactions with your ads and optimizes them accordingly, automatically displaying them more to those particular audiences.
