How effective is the search engine optimization on every single page of your website? Do you feel confident in your answer? Most B2B brand sites have hundreds, if not thousands, of pages. Analyzing each page manually is time-consuming and inefficient. SEO website analysis tools utilize superhuman speed to quickly identify optimization opportunities. These tools make the process faster and more efficient than manual analysis, providing deeper insights into the data.
Here are our agency’s top free, free + premium, and paid SEO website analysis tools:
14 common SEO website analysis tools
There are numerous tools available for digital marketers to use for SEO. Here are some of the most useful free tools:
- Google Analytics: Analyze organic traffic, user behavior, and more.
- Google Search Console: Check indexing status, errors, and keyword rankings.
- Google PageSpeed Insights: Evaluate page load speed, accessibility, and SEO quality.
- Bing Webmaster Tools: Examine backlinks, perform keyword research, and audit for SEO issues.
- SEOquake: Provides a quick overview of page ranking in search engines.
- Siteliner: Conducts in-depth scans of up to 250 pages per domain.
Tools with free and premium tiers include:
- Seolyzer: Integrates crawler and analysis with Google Search Console.
- SEO PowerSuite: Crawl and audit 500 URLs for free with options to upgrade for more features.
- Screaming Frog SEO Spider: Identify SEO issues with up to 500 URLs in the free tier.
- KWFinder: Offers keyword analysis with a free account and additional features with a paid account.
Paid SEO tools include:
- WooRank: Offers keyword tracking, SEO analysis, and reporting as part of a marketing solution.
- Ahrefs: Provides automated site auditing, optimization, rank tracking, and more.
- Moz Pro: Includes keyword research, rank tracking, site audits, and link research.
- SEMrush: Features tools for SEO, content marketing, PPC, and social media.
Each tool has its own learning curve and costs, so it may be beneficial to bring in outside help if you don’t have an SEO expert on your team. TopRank Marketing has extensive experience with SEO and can help you optimize your website effectively. Request a free SEO report card today to get started.
About the author: Nick Nelson is the Associate Content Director at TopRank Marketing, where he energizes brand narratives with smart, fun wordplay. In his free time, Nick enjoys Minnesota sports fandom, making puns, and adding buffalo sauce to everything.
