Boost your agency’s offerings and revenue by forming mutually beneficial partnerships with service providers. Explore the most rewarding agency partner programs available in 2023 and discover what sets them apart. Agency partnership programs are collaborative arrangements where digital marketing agencies team up with service providers to offer their tools or services, often with added benefits like commissions or exclusive access. These programs benefit both the service provider’s reach and the agency’s offerings. Let’s take a closer look at some of the most rewarding partner programs available this year and what makes them stand out.
GetResponse MAX: Comprehensive Marketing Automation
GetResponse is a robust marketing automation platform that includes AI-powered email marketing, a landing page builder, webinars, and CRM. Their agency partner program, GetResponse MAX, is designed to be flexible and meet the needs of both SMBs and larger enterprises. This online marketing partner offers personalized solutions for agencies, a dedicated onboarding team, and software integrations. Agencies benefit from competitive commission structures and a scalable solution that grows with their clients’ needs. GetResponse MAX is preferred for its comprehensive toolset, allowing agencies to provide a full marketing funnel solution from lead acquisition to ROI tracking, all under one roof.
HubSpot: Customer-centric Marketing Platform
HubSpot offers a wide range of marketing, sales, and customer service tools. Their Solutions Partner Program is designed for customer-centric agencies, service providers, and sellers who want to learn, grow their business, and use the best technology. This marketing partnership program connects businesses that provide marketing, sales, web design, and CRM implementation services, helping them expand their offerings, attract new clients, and improve customer retention. HubSpot experts provide ongoing support to partners, ensuring their growth alongside their clients. The program offers two different partnership packages, starting at $25/month when billed annually. Agencies specializing in inbound marketing, content creation, and lead generation across various sectors are the focus of HubSpot.
Keap: Agency CRM with Sales and Automation
Keap’s CRM platform is tailored for small to medium-sized businesses, focusing on client management and marketing automation. Their agency partner program empowers marketing agencies, web design firms, and consultants to help small businesses grow and succeed. By partnering with Keap, agencies can earn recurring commissions of up to 30% on Keap CRM software sales, access exclusive resources and training, and build a network of connections with other Keap partners. Keap provides a free trial of their software, a dedicated partner success team, and opportunities to earn additional rewards. Joining Keap CRM’s agency partner program is an excellent option for agencies looking to expand their reach and make a positive impact on small businesses.
WP Engine: Premium WordPress Hosting and Security
WP Engine offers hosting services specifically tailored for WordPress sites, providing unparalleled speed, security, and scalability. Agencies that join their partner program can offer WP Engine’s enterprise-grade hosting solutions to their clients, ensuring secure and high-performing websites. The agency partnership program offers a variety of benefits, including priority support, lead generation, co-marketing opportunities, special pricing and incentives, and access to training and certification programs. WP Engine’s strong focus on WordPress and its specialized service make it a preferred choice for agencies. The program offers recurring commissions for 12 months, starting at 8% per plan.
Justuno: AI-Powered eCommerce Optimization
Justuno uses AI to deliver predictive insights and personalization options to optimize eCommerce conversion rates. Their marketing partnership program allows agencies to integrate Justuno’s suite of conversion tools to enhance their eCommerce service offerings. Justuno’s focus on increasing clients’ ROI through customized promotions and campaigns attracts agencies looking for advanced technology and data-driven results. Agencies can increase their earnings by becoming a Justuno digital marketing partner, whether by selling managed services, presenting add-ons to current packages, or referring clients and earning a commission. Justuno also provides fresh leads through their service partner directory and co-marketing opportunities for lead generation.
ActiveCampaign: Advanced CRM and Marketing Automation
ActiveCampaign combines email marketing with a robust CRM to automate personalized customer experiences. Their partner program’s commission structure incentivizes agencies to focus on building lasting relationships with their clients. ActiveCampaign is preferred by agencies for its powerful automation features that allow them to deliver sophisticated, targeted marketing strategies to their clients. The program offers onboarding assistance, access to agency-focused webinars, and an assigned specialist to work with agencies. ActiveCampaign focuses on various industries, including technology, education, small business, eCommerce, and more.
Aritic: Full-Stack Marketing and Productivity
Aritic is a business ecosystem software that enhances customer experience. Their agency partnership program, PinPoint, offers benefits such as increased visibility for agencies and their clients, exclusive perks, and the potential to generate ROI. As an Aritic PinPoint agency partner, agencies can keep 60% of the revenue earned from reselling Aritic solutions, with the freedom to set their own pricing. Partners receive dedicated support from an assigned account manager, access to training videos, and electronic contract and signature capabilities. However, Aritic does not disclose their payment periods, so it is unclear how often commissions are received. Aritic focuses on all sectors, particularly B2B services, tech, and creative agencies.
AdRoll: Diverse Multichannel Marketing Platform
AdRoll provides a multichannel marketing platform that offers diverse solutions for agencies. Their partner program allows agencies to access advanced marketing tools and technologies to optimize their clients’ campaigns across various channels. AdRoll’s program includes benefits such as co-marketing opportunities, priority support, and access to training and resources. Agencies join AdRoll for its diverse capabilities and the opportunity to enhance their clients’ multichannel marketing strategies.
By joining these agency partner programs, agencies can expand their offerings, attract new clients, and increase revenue. Each program offers unique benefits and features tailored to specific industries and needs. Choose the program that aligns with your agency’s goals and start boosting your agency’s success through strategic partnerships.
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