By crafting engaging organic posts on LinkedIn and adding a CTA to amplify it as a Thought Leader Ad, Fame was able to lower costs per result.
Table of contents
TL;DRWhat’s the marketing tactic?What was the result?Why does it work?
TL;DR
The author: Tom Hunt, Founder and CEO of Fame, B2B podcast agency.
The goal: Decrease cost per engagement with brand-building ad posts on LinkedIn.
The tactic: Create organic posts that generate engagement, then add a CTA and boost as a Thought-Leader Ad for social proof.
The result: Low investment, increased engagement, and better conversion rate.
What’s the marketing tactic?
On LinkedIn, high engagement leads to more impressions for your ad investment.
Tom Hunt discovered a strategy to maximize cheap impressions and engagements on LinkedIn.
The tactic involves crafting a compelling organic post, sparking engagement with a captivating narrative, and adding a CTA after nurturing engagement.
Boost the post as a Thought-Leader Ad to leverage social proof from the initial engagement phase.
Boost the edited post with a Thought-Leader Ad to capitalize on the engagement and social proof.
Monitor the ad’s success with the LinkedIn Pixel to track impressions and engagement.
What was the result?
This tactic yields affordable ad impressions and improved conversion rates due to social proof.
Experience a boost in engagement and conversions for your business pages with this method.
Why does it work?
This tactic leverages LinkedIn’s algorithms to increase ad visibility and build trust through social proof.
Engagement and social proof are key in converting ad viewers into customers.
The post Boost Organic Posts with LinkedIn’s Thought-Leader Ads and Reduce Costs per Results appeared first on CXL.
