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Bernar Venet Explores Generative Art with Sotheby’s Metaverse Debut

February 18, 2024
in Blockchain
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French artist Bernar Venet has teamed up with Sotheby’s Metaverse to introduce “EVENT,” his first generative artwork on the Ethereum blockchain. This collaboration pushes the boundaries of traditional artistic creation by offering 500 unique pieces.

Renowned for his innovative use of mathematics, geometry, and chance in art, Bernar Venet delves into the world of digital creativity with “EVENT.” This generative artwork, hosted on the Ethereum blockchain through Sotheby’s Metaverse, represents a significant milestone in Venet’s career spanning over five decades of pushing artistic boundaries. As the second release in Sotheby’s Gen Art program, “EVENT” showcases Venet’s pioneering approach to generative digital art.

Venet’s artistic journey began in 1963 with “Tas de charbon” (Pile of Coal), marking his early exploration of materials and chance in composition. His work has continuously blurred the lines between order and chaos, utilizing mathematical equations, geometric shapes, and the unpredictable outcomes of physical actions. These explorations set the foundation for Venet’s venture into digital art, where algorithms serve as a new medium for creativity.

Inspired by Marcel Duchamp’s playful linguistics, “EVENT” is a clever anagram of Venet’s name, symbolizing his ambition to “dematerialize” art. This series merges Venet’s sculptural language with digital technology, reimagining gravity, light, shadow, and materiality through generative algorithms. Collaborating with curator Viola Lukács, Venet aims to create 500 unique digital artworks, each capturing the essence of his physical sculptures while exploring new digital possibilities.

Venet’s embrace of generative art reflects his commitment to constant innovation and rejection of stylistic repetition. He sees digital technology as a tool for unveiling new forms of expression, pushing beyond traditional media to explore uncharted territories of artistic creation.

“EVENT” is not merely a digital counterpart to Venet’s physical works but an exploration of digital environments’ potential to create art that resonates with his sculptures while venturing into new aesthetic dimensions. This initiative by Venet and Sotheby’s Metaverse enriches the digital art landscape and highlights the enduring relevance of established artists in the digital age.

As Venet continues to challenge artistic boundaries, his work with generative art showcases the evolving nature of creativity, bridging the gap between physical and digital worlds. Through “EVENT,” viewers are invited to witness the convergence of past and future, order and chaos, in a digital realm that expands the possibilities of art.

French artist Bernar Venet collaborates with Sotheby’s Metaverse on “EVENT,” his debut generative artwork on the Ethereum blockchain. This project reflects Venet’s long-standing fascination with mathematics, geometry, and randomness, now explored through digital algorithms. “EVENT” signifies a bold step into digital art, aiming to produce 500 unique pieces that challenge traditional notions of artistic creation.

Image source: Shutterstock



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Tags: AIArtBernarBlockchainCryptoDebutExploresgenerativemetaverseNewsSothebysVenet
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