ADA Compliance for Checkout Processes: Top Strategies

This post will guide you through the fundamentals of ADA compliance for checkout processes, covering everything from screen reader compatibility and keyboard navigation to the importance of clear navigation and the use of alternative text for images. We’ll also discuss the significance of color contrast and size for readability, how to conduct an effective accessibility audit, and the benefits of adopting a continuous improvement approach for long-term compliance.

Understanding ADA Compliance
The Americans with Disabilities Act (ADA) was enacted in 1990 to prohibit discrimination against individuals with disabilities in all areas of public life. Title III of the ADA requires that all “places of public accommodation” (which, as of 2010, includes websites) are accessible to people with disabilities. Failing to comply can result in hefty fines and legal challenges. However, beyond the risk of non-compliance, ensuring your checkout process is accessible is simply good business practice, opening your doors to millions of potential customers. Making your checkout accessible not only mitigates legal risks but also significantly expands your market. Approximately 61 million adults in the United States live with a disability. Ensuring your checkout process is ADA-compliant means not alienating a substantial segment of the market. Furthermore, accessible websites tend to have better search engine rankings, reduced bounce rates, and optimized overall user experience.

Screen Reader Compatibility: The Basics
Ensuring screen reader compatibility is a foundational aspect of ADA compliance for checkout processes, making your website navigable for users with visual impairments.
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