Sunday, June 8, 2025
News PouroverAI
Visit PourOver.AI
No Result
View All Result
  • Home
  • AI Tech
  • Business
  • Blockchain
  • Data Science & ML
  • Cloud & Programming
  • Automation
  • Front-Tech
  • Marketing
  • Home
  • AI Tech
  • Business
  • Blockchain
  • Data Science & ML
  • Cloud & Programming
  • Automation
  • Front-Tech
  • Marketing
News PouroverAI
No Result
View All Result

Accelerate Lead Generation by Ungating your Primary Free Offer

January 3, 2024
in Digital Marketing
Reading Time: 3 mins read
0 0
A A
0
Share on FacebookShare on Twitter


This counterintuitive experiment 10xed lead velocity.

Today’s experiment offers a criminally underused solution to this painful (and common) tradeoff. FounderPal delayed asking for their user’s email and it led to 10x lead velocity for their new offer — matching 6 months of revenue in only 2 weeks. 

If you want to copy their exact playbook for increased landing page traffic, higher conversion rates, and a public swell of social proof from happy users…

Try the experiment below.

Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL.

Table of contents

CXL Fast Experiment #029: Ungated lead generationHere’s why it workedTry it today: Upgrade your current lead magnetGet more tactics like this

CXL Fast Experiment #029: Ungated lead generation

The tactic is simple. 

Offer a part of your paid tool absolutely free, then ask for the email after the value has been delivered.

FounderPal offers marketing tools and products – like AI powered value proposition and business idea generators – for indie entrepreneurs.

Their new AI marketing strategy generator sold consistently ($49/strategy) for six months post-launch… Until it didn’t. 

To combat that, they released a small portion of their tool – the AI marketing persona generator – as a free, ungated, lead magnet.

The outcome: Lead velocity 10xed over the next two weeks and resulted in $4,964 in revenue, almost matching their previous six-month total. 

The delayed email submission unlocked several new growth levers, with impressive results:

71% of the people who saw the zero-friction offer tried it — and 20.1% of those users were satisfied enough to provide their email for the second step.

With the delayed email form (offering a PDF with a new set of AI prompts), Sveta and Dan collected 4,058 emails in the two weeks post-launch (vs the 5,469 captured over the previous six months).

The ungated primary offer empowered them to double down on early success with a ProductHunt launch, organic features in top AI newsletters, and plenty of social sharing from happy users.

Here’s why it worked

You need both of these ingredients to pull it off:

1) The value in the free offer must be apparent, instant, and complete.

This proves your value without additional expectation, one of Robert Cialdini’s seven principles of influence.

“Free ebook” doesn’t count. Tools that provide actionable output adjacent to your paid offer.

Input should take almost no effort and the entire promise is fulfilled before the ask. It should require little effort and take no more than a minute to see immediate value.

2) The free offer must move them another step further toward their goal in return for their email.Only after FounderPal proved their value with the free tool, did they offer the traditional gated asset promoting 9 additional tips to make the data more actionable. This opened a curiosity loop that would presumably offer more “free” value in exchange for an email address.

Try it today: Upgrade your current lead magnet

Here is your recipe to run this experiment today:

Isolate an actionable and/or resonant aspect of your software.

Duplicate that functionality and offer it free.

Add an email form to download your existing lead magnet to bridge the gap between the paid and free offer.

[Optional] Run an A/B test to both landing pages — your existing offer and the new, interactive offer. Target people in your TAM, but outside of your current audience.

Make sure you’re running a valid experiment with the official CXL A/B test calculator, and monitoring on an ongoing basis to make sure the results hold.

Learn to get more value out of your online experiments with our A/B testing Mastery Course.

Get more tactics like this

Subscribe to the Fast Marketing Newsletter to get these straight to your inbox.

Read our in-depth guide on integrating demand and lead generation to see how free tools can contribute to both efforts — while highlighting the value of your product.

Revisit all past fast marketing tactics.

The post Accelerate Lead Generation by Ungating your Primary Free Offer appeared first on CXL.



Source link

Tags: AccelerateFreeGenerationleadofferPrimaryUngating
Previous Post

Steve Wozniak Biography

Next Post

Stay up to Date with the Latest Technologies in a Modern Online Casino ⚙️- Big Data Analytics News

Related Posts

How to Create a Winning Multi-Channel Marketing Strategy
Digital Marketing

How to Create a Winning Multi-Channel Marketing Strategy

June 10, 2024
48 YouTube Statistics for Content Creators and Marketers
Digital Marketing

48 YouTube Statistics for Content Creators and Marketers

June 7, 2024
Use Copywriting Techniques on LinkedIn Pages and Get a 40% CTR
Digital Marketing

Use Copywriting Techniques on LinkedIn Pages and Get a 40% CTR

June 7, 2024
How to Create a Billboard Advertising Strategy That Grabs Attention
Digital Marketing

How to Create a Billboard Advertising Strategy That Grabs Attention

June 7, 2024
Why Brands May Be Saying Less But Not Doing Less for Pride Month
Digital Marketing

Why Brands May Be Saying Less But Not Doing Less for Pride Month

June 7, 2024
איך לשמר CPM נמוך במטא אדס?
Digital Marketing

איך לשמר CPM נמוך במטא אדס?

June 7, 2024
Next Post
Stay up to Date with the Latest Technologies in a Modern Online Casino ⚙️- Big Data Analytics News

Stay up to Date with the Latest Technologies in a Modern Online Casino ⚙️- Big Data Analytics News

Goldman Sachs Asset Management raises $650 million for life sciences fund By Reuters

Goldman Sachs Asset Management raises $650 million for life sciences fund By Reuters

Why Ether’s Value Is Going Down After the ‘Merge’ | WSJ Tech News Briefing

Why Ether’s Value Is Going Down After the ‘Merge’ | WSJ Tech News Briefing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
23 Plagiarism Facts and Statistics to Analyze Latest Trends

23 Plagiarism Facts and Statistics to Analyze Latest Trends

June 4, 2024
Accenture creates a regulatory document authoring solution using AWS generative AI services

Accenture creates a regulatory document authoring solution using AWS generative AI services

February 6, 2024
Managing PDFs in Node.js with pdf-lib

Managing PDFs in Node.js with pdf-lib

November 16, 2023
Graph neural networks in TensorFlow – Google Research Blog

Graph neural networks in TensorFlow – Google Research Blog

February 6, 2024
13 Best Books, Courses and Communities for Learning React — SitePoint

13 Best Books, Courses and Communities for Learning React — SitePoint

February 4, 2024
From Low-Level to High-Level Tasks: Scaling Fine-Tuning with the ANDROIDCONTROL Dataset

From Low-Level to High-Level Tasks: Scaling Fine-Tuning with the ANDROIDCONTROL Dataset

June 10, 2024
Can You Guess What Percentage Of Their Wealth The Rich Keep In Cash?

Can You Guess What Percentage Of Their Wealth The Rich Keep In Cash?

June 10, 2024
AI Compared: Which Assistant Is the Best?

AI Compared: Which Assistant Is the Best?

June 10, 2024
How insurance companies can use synthetic data to fight bias

How insurance companies can use synthetic data to fight bias

June 10, 2024
5 SLA metrics you should be monitoring

5 SLA metrics you should be monitoring

June 10, 2024
From Low-Level to High-Level Tasks: Scaling Fine-Tuning with the ANDROIDCONTROL Dataset

From Low-Level to High-Level Tasks: Scaling Fine-Tuning with the ANDROIDCONTROL Dataset

June 10, 2024
UGRO Capital: Targeting to hit milestone of Rs 20,000 cr loan book in 8-10 quarters: Shachindra Nath

UGRO Capital: Targeting to hit milestone of Rs 20,000 cr loan book in 8-10 quarters: Shachindra Nath

June 10, 2024
Facebook Twitter LinkedIn Pinterest RSS
News PouroverAI

The latest news and updates about the AI Technology and Latest Tech Updates around the world... PouroverAI keeps you in the loop.

CATEGORIES

  • AI Technology
  • Automation
  • Blockchain
  • Business
  • Cloud & Programming
  • Data Science & ML
  • Digital Marketing
  • Front-Tech
  • Uncategorized

SITEMAP

  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2023 PouroverAI News.
PouroverAI News

No Result
View All Result
  • Home
  • AI Tech
  • Business
  • Blockchain
  • Data Science & ML
  • Cloud & Programming
  • Automation
  • Front-Tech
  • Marketing

Copyright © 2023 PouroverAI News.
PouroverAI News

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In