Business can be challenging, and content marketing is no exception. In recent years, competitors have accelerated their content production, leaving others feeling left behind. This is where content planning tools come in. Without the right tools, businesses can experience disorganization, missed deadlines, and inconsistent content quality. We believe that every content brief should thrive, which is why we have developed a comprehensive plan for content planning. By providing you with background information, the right content planning software, and best practices for sharing relevant content, we aim to give you everything you need for a quick and easy start. Sound good? Let’s dive in!
But you may be wondering, do you really need content planning tools? Aren’t they just another item on your never-ending to-do list? Let’s consider an analogy. Imagine you’re making a sandwich, but you want it to be extraordinary. You gather high-quality ingredients and put in extra effort to create a masterpiece. However, you try to assemble it in a moving food truck, blindfolded, with only a meat mallet as your tool. Would you expect professional chefs to envy your sandwich? Probably not. Similarly, creating and publishing content without planning tools can lead to subpar results. While people may still enjoy your content, it may lack organization and professionalism.
Content marketing is a competitive field, with some businesses excelling while others struggle to retain customers or effectively communicate their value proposition. The reasons for these disparities are often related to the lack of proper planning tools. Trying to manage the content creation process without the right tools is simply impractical. While you’re still manually copying and pasting content between different applications, your competitors have automated their social media plans and are analyzing data with ease. It’s not just about having superior technology; it’s about enabling efficient workflows and facilitating collaboration within your content team.
Without content planning tools, your marketing collateral and keyword research data can become cluttered and disorganized. Tracking data across multiple marketing channels, such as newsletters and social media platforms, can become a nightmare without tools that aggregate and visualize metrics. Furthermore, without the right tools, your team members may struggle to gather content, identify your target audience, or respond to online comments. They may find it challenging to maintain consistent branding and report on the ROI of your content plan.
These technical issues can also impact other tasks, leading to a creative rut or a lax attitude towards compliance and security risks. We understand that you don’t want to worry about security or other issues while managing your content. That’s why we’ve compiled a list of the top 10 content planning and marketing tools to help you shine.
Choosing the right content planning tool is a crucial decision that will shape your production schedule and workflow for years to come. To simplify the process, we’ve narrowed down the list to the essentials. Here are our top picks:
1. Brafton’s Content Marketing Platform: A powerful tool that simplifies your marketing strategy through transparent, visualized workflows and customizable templates. It offers digital asset management, a content calendar, and project management tools.
2. Monday.com: While not solely a marketing platform, Monday.com is a versatile project management tool that integrates with other applications. It offers customizable workflows, automation features, and collaboration tools.
3. Smartsheet: Similar to Monday.com, Smartsheet is a project management tool with a spreadsheet-like interface. It allows for custom workflows, detailed task hierarchies, and content collaboration features.
4. Desk-Net: Designed for publishers, content managers, and editorial teams, Desk-Net helps manage cross-platform publishing schedules, streamline workflows, and visualize task management. It integrates with platforms like WordPress, Slack, and Zapier.
5. Asana: A popular project management tool with visually appealing templates, project timelines, and collaboration features. It is preferred by smaller organizations due to its free basic plan and user-friendly interface.
6. MarketMuse: An AI-driven content planning and optimization platform that helps content marketers produce high-quality, SEO-friendly content. It offers insights into content strategy, competitive analysis, and content optimization.
These tools have been carefully selected based on their features and capabilities. Whether you’re a medium-to-large enterprise or a smaller team, there’s a tool on this list that can meet your content planning and marketing needs. It’s time to say goodbye to spreadsheet calendars and hello to smarter planning with the right content planning tool. We’re here to support you every step of the way. Contact us for a free demo and let’s get started on your content planning journey.
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