In today’s dynamic business landscape, numerous organizations are transitioning to the Snowflake Data Cloud, seeking more agile, secure and efficient solutions to manage and activate customer data. Yet, the timelines and engineering resources needed to support implementation haven’t always kept pace with the increased market demand, impeding innovation. That’s why Snowflake, Hakkoda and GrowthLoop have teamed up to introduce a quick-start solution to expedite the adoption of a composable customer data platform (CDP) on the Data Cloud.
The Zero to CDP quick-start solution offers organizations a streamlined, accelerated path to utilizing a composable CDP on Snowflake. This solution eliminates many of the traditional implementation barriers, enabling data teams and marketers to achieve faster time to value.
Features of the Zero to CDP solution
The Zero to CDP solution features end-to-end implementation, from creating the Snowflake Data Cloud to modeling the data and activating that data for marketing use cases.
Data cloud integration: This comprehensive solution begins with the Snowflake Data Cloud as a persistent data layer, which makes data more accessible for organizations to get started with the platform.
Data ingestion: Hakkoda leads the entire data ingestion process. This process includes initial strategy, gathering and consolidating various data sources, and importing data into the Snowflake Data Cloud, where the data is ready for modeling.
Data modeling and a unified customer profile: Hakkoda models the consolidated data to create a unified customer profile, providing a 360-degree customer view for the entire organization.
Self-serve marketing access: GrowthLoop’s platform, a Connected App on top of the Snowflake Data Cloud, provides marketers with self-serve, drag-and-drop access to the data. Marketers can effortlessly build audiences from a single source of truth and activate these audiences for campaigns and cross-channel journeys using their existing martech tools. The data stays in the Data Cloud, eliminating the need to build data pipelines.
Generative AI capabilities: By leveraging the Data Cloud data as the universal data layer, organizations can more easily unlock the full potential of AI-driven insights through GrowthLoop’s advanced generative marketing features.
Fast time to value: Marketers can generally create their first GrowthLoop audience and activate marketing campaigns and journeys in less than 2-4 weeks. No internal engineering resources or lengthy implementations are required, providing a significant competitive advantage.
Open and secure architecture: Built on the Data Cloud, this composable solution provides an open and secure architecture. This allows data teams to share and access governed data while preserving data privacy.
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Composable CDP
A composable CDP is a marketing technology infrastructure that provides the freedom to include different, interchangeable components. With a composable CDP, organizations can assemble and integrate different tools and platforms based on their needs. All of these components are built on a foundation of the Data Cloud, which maintains a single source of truth for customer data. Composable CDPs allow for more flexibility and accessibility, ultimately enabling marketing teams to scale their efforts with fewer resources and less time.
Some of the primary benefits of composable CDPs include:
Customizable to the existing martech stack: Think of it as composable martech—a composable CDP works with existing tools, so no re-platforming is needed.
Accurate and consistent data source: Because the composable CDP uses the unified customer view in the Data Cloud, marketers can leverage the single source of truth for more effective and efficient marketing strategies.
Agility and scalability: The composable CDP structure makes it easy to add or remove components, so you can quickly test new strategies and tools.
The bottom line: Composable CDPs provide the freedom to choose and optimize the tools and services that best support your marketing objectives.
Use cases
The Zero to CDP solution can help organizations accelerate their time to value across many use cases.
Implement a centralized Data Cloud: Data leaders looking to advance data transformation use the Data Cloud as their organization’s persistent data layer. The Zero to CDP solution makes this vision a reality quickly and without straining internal resources. This accelerates both the initial value and future potential value.
Unlock data for marketing: Marketing teams everywhere are trapped in data silos across tools, slowing down campaign execution and creating manual work for engineering, marketing and data teams. Sitting on top of the Data Cloud, the composable CDP with GrowthLoop unlocks data for the marketing team, empowering them to get creative with audience building and verify audience sizing. This frees the data team from manual SQL list pulling, allowing them to work on advanced modeling.
Leverage generative AI: Generative AI can be a very powerful tool when it uses the right data securely. Using the Snowflake Data Cloud as the single source of truth, teams can use gen AI to produce actionable, effective results based on accurate data. For example, receive gen AI audience suggestions in GrowthLoop to help achieve your organization’s growth and retention goals.
How to get started
To start your composable CDP journey on Snowflake, schedule a workshop with our teams to dive into your use cases and create an action plan for fast time to value. Sign up at GrowthLoop.com/zero-to-cdp.
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