Remember the first time you searched for “how to tie a tie?” Instead of reading lengthy blogs about the zillionth way of wearing a tie, you must have clicked on videos that showed simple ways to do it. That’s the power of video. Videos have a fascinating visual appeal of creatively showing users the answers to their queries. In this blog, we will discover how you can use Video SEO & get more views and traffic to your site.
What is Video SEO?
Video SEO is the process of indexing & optimizing your videos in such a way that Google’s crawlers can quickly discover & rank your videos for relevant search queries on different search engines (Google, Bing, or Yahoo). This process involves many technical & creative optimizations to videos on your site. Video optimization is the best way to gain popularity in an engaging & creative way; it also helps your overall digital marketing efforts.
How Does Video SEO Work? – 11 Best Practices
1. Ensure your videos are easily discoverable. If Google crawlers cannot find your video, your every effort in making it is a complete waste of time. Each video must be available for public view If you don’t want this to happen. If your page is blocked by robots.txt or noindex robots meta tags, Google can’t find or index your videos.
2. You should dedicate a particular page for showcasing your videos; this will give more exposure & visibility to your videos. The best way to indicate to Google that there is a video on your page is to add an HTML tag like