Business strategy examples – IBM Blog

A successful business strategy is crucial for allocating resources and achieving strategic goals. It involves understanding market position, considering core business objectives, and keeping key performance indicators (KPIs) in mind. There are various types of business strategies, including broad cost leadership, broad differentiation, focused differentiation, and focused cost leadership. These strategies can be customized and updated as needed to address specific business challenges and goals. Examples of successful business strategies include Walmart’s broad cost leadership strategy, Starbucks’ broad differentiation strategy, REI’s focused differentiation strategy, and Dollar General’s focused cost leadership strategy. It’s important for businesses to be agile and adapt their strategies as markets and technologies change. IBM Consulting offers professional services to help businesses align their transformation with their business strategy to create a competitive advantage.



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