Finding a digital marketing agency you can trust is no easy task. We understand this firsthand, as we have been in the industry since 2006 and have witnessed many agencies come and go. However, we have stood the test of time and have earned the trust of hundreds of brands, from global franchises to local businesses. In fact, over 62% of our clients have been with us for at least 3 years, and 38% have been with us for over 6 years. Even those who have left often return after trying out other agencies. With our experience and expertise, we are confident in providing our opinion and creating a list of the best digital marketing agencies in the UK.
The digital marketing industry is highly competitive, with a significant number of agencies vying for business. It can be challenging to navigate through the promises and guarantees made by these agencies. Whether you are a start-up or an established brand, you deserve to work with the best in the business. In this blog, we will discuss the qualities that make a top digital marketing agency and what to look for. However, if you prefer, you can skip straight to our list of recommended agencies.
A top digital marketing agency, in our opinion, is one that has extensive experience and a proven track record. They practice what they preach and are committed to their clients, their team, and the industry as a whole. When choosing an agency, there are several factors to consider. We have previously written a guide on how to choose the right digital marketing agency, which still applies to any industry. Here’s a summary:
1. Make sure they meet your requirements and budget: Determine your goals and budget to ensure you find an agency that offers the services you need and aligns with your financial capabilities. Look for agencies with experience working with businesses similar to yours.
2. Check if they practice what they preach: Visit their website and assess if they market themselves effectively. Look for a regularly updated blog, case studies, clear design, and suitable calls to action. You want an agency that can market itself well, as they will do the same for your business.
3. Consider their longevity: Choose a well-established agency with a proven track record. Look for an agency that displays their address, client list, and case studies on their website. This information demonstrates their legitimacy and experience.
4. Evaluate their experience: Many agencies claim to be digital experts without substantial experience. Look for agencies that have been focused on digital marketing for a significant period, preferably over 17 years. Read reviews and testimonials to ensure they have a good reputation.
5. Assess their sector-specific experience: Check if the agency has worked with businesses in your industry or similar ones. This experience indicates that they understand the unique challenges and opportunities specific to your sector.
6. Understand what’s included: Agencies typically charge based on the time and skills they provide. Ensure you understand what services are included in their retainer and how tasks will be prioritized. Be wary of low-priced agencies, as they may lack the skills and resources to deliver quality results.
7. Consider your level of commitment: Determine if you have someone available to serve as the main point of contact and provide necessary information to the agency. Clear communication and regular feedback are essential for optimal results.
8. Decide on the duration of the partnership: Consider whether you need an agency for a short-term project or a long-term retainer. Some agencies specialize in projects, while others excel in ongoing retainers. Make sure the agency’s terms align with your commitment.
By considering these factors, you can find a digital marketing agency that meets your needs and delivers exceptional results.
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