If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through.
Free Email Newsletter Templates
HubSpot Template Marketplace – Marketing Hub
Announcements by Litmus
ConvertKit
ZURB Ink
Postcards
Flodesk
99designs
Moonsend
Bee Pro
Campaign Monitor
MailerLite
Sender
If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.
Don’t have time to build out a custom template from scratch? We’ve scoured the internet for the best resources for email newsletter templates and compiled them below. Many of the templates have also been pre-tested for compatibility with major email service providers (ESPs) via Litmus — a web service that allows you to preview the way your email will look on different email clients and devices. Once you find one you like, download the template and customize it to fit your needs.
1. HubSpot
Price: Free & paid options available
If you’re a Marketing Hub user, HubSpot offers a great collection of email templates you can use on your next marketing email. No need to log out and search for a template in another marketplace; these templates are available to you right within the tool. Once you choose a template, you can start using it immediately right in HubSpot — no HTML or CSS required.
2. Announcement by Litmus
Price: Free
Litmus offers a free email template collection — from newsletter templates to account management templates. This marketing-specific theme — simply referred to as “Announcement” — is modern and sleek, while still being kind of fun. All of the templates have been tested with Litmus. While you are required to create a Litmus account with your email address to access the templates, the templates themselves are free of charge.
3. ConvertKit
Price: Free
ConvertKit is a creative email template platform that’s a great option for bloggers, course creators, and more. ConvertKit comes with email automation tools, signup forms, and many more integrations. To use ConvertKit’s email newsletter templates, you’ll need to sign up for a plan, but the good news is that they offer both free and pro subscriptions. While this platform is more on the creative side, their vast array of templates and tool integrations will help businesses in any industry upgrade their email newsletter.
4. ZURB Ink
Price: Free
ZURB Studios has five responsive email templates available for free, including the newsletter one below. It has a great, fluid layout you can customize with your own colors, images, and wording. If you want to see how each template looks on different email clients, you can check out screenshots from each template’s email client tests, which are available on the site. These layouts are optimized for most email clients — except for outdated versions of Outlook. The template kit comes with a separate CSS stylesheet and HTML file to ease the editing process. Most email code editors will place the CSS inline with the HTML itself after both are uploaded separately. If you’re going to add images to your newsletter, keep in mind that you’ll have to create a separate folder and compress it with the CSS stylesheet before uploading. Pro tip: Once you’ve selected a template, use HubSpot’s free email marketing software to craft your message and send a newsletter out to the world!
5. Postcards
Price: Free, Trial and Paid
Postcards provide some of the best-designed email template builders on the market that are up-to-date and require no previous coding experience. With Postcards, you can easily create professional-looking emails quickly with their pre-designed email templates that are customizable. Their email builder is a game-changer for marketers, designers, and developers who want to streamline their email creation process and focus on what matters: crafting engaging content and design.
6. Flodesk
Price: Free for 30 days
Flodesk is an upcoming email newsletter design platform with over 3,000 email templates and designs to enhance your email marketing. Aside from giving you access to a vast array of templates, Flodesk lets you connect your ecommerce site to help with automation and analytics. Another benefit of Flodesk is that its subscription price ($38/month) is a flat fee. So, whether you’re sending 200 or 2,000 emails, you’ll pay the same price, and you’ll never have to upgrade your subscription to get all of the perks.
7. 99designs
Price: Free
99designs is a growing online community and collaboration platform for designers and small businesses, and they have a great designer blog and business blog. As a free offering to their blog readers, they released a set of 45 free email templates — perfect for newsletters, promotional messages, and personalized responses. All of the templates are fully responsive and compatible with all major email clients.
8. Moosend
Price: Free for 30 days
Moosend is an email marketing platform that makes it easy to design custom emails with a drag-and-drop editor and over 70 premade templates. Moosend also tracks analytics and sends personalized automated emails to subscribers based on their interest and behavior. If you’re interested in landing pages and subscription templates, it includes those as well. Moosend analyzes your subscriber base to help with the success of your business. Just like Flodesk, Moosend lets you connect your ecommerce site to attract more subscribers and store all information in one place. Moosend is free for the first 30 days, and then you would have to upgrade to pro status for $9/month.
9. Bee Pro
Price: Free & paid options available
BEE Pro is the ultimate solution for creating captivating emails without any coding skills. With its extensive library of over 1500 responsive templates, you’ll have a wide range of options to bring your email designs to life. They provide a drag-and-drop functionality that empowers you to create on-brand newsletter emails easily, ensuring your message resonates with your audience. Its collaborative features enable multiple team members to work together seamlessly on email templates, streamlining your workflow and boosting productivity. BEE Pro’s seamless integration with Hubspot allows you to effortlessly export your email designs for a smooth transition. With its extensive template library, user-friendly interface, and seamless HubSpot integration, you can create stunning, responsive email designs in no time.
10. Campaign Monitor
Price: Free
Campaign Monitor is another free email newsletter template and marketing platform. With a variety of email templates for newsletters, welcome emails, and promotional campaigns, Campaign Monitor makes designing emails easy. Campaign Monitor also compiles your analytics and tracks when emails are sent, delivered, and opened. For many businesses, email marketing needs to connect to their website or ecommerce site, and Campaign Monitor does just that. Campaign Monitor has it all when it comes to templates and helps you maximize your sales by staying on-brand and creating a seamless customer experience. Campaign Monitor is only free for 30 days, but plans start as low as $9/month.
11. MailerLite
Price: Free
MailerLite offers various newsletter templates for promotions, announcements, and more. With its trendy newsletter designs, MailerLite makes sure its customers stay up to date while sending newsletters. You can customize the templates using either an HTML editor or drag-and-drop editor, and connect your MailerLite account to your website. MailerLite also has features where you can grow your audience with landing pages, subscription forms, and pop-ups. MailerLite provides data insights as well. The advantage of MailerLite is that they will send your emails based on your customers’ time zones, allowing you to send emails that can get the most opens. MailerLite also provides A/B split testing tools so you can identify the best version of every email you send.
12. Sender
Price: Free & paid options available
Sender is an all-in-one email & SMS marketing platform for ecommerce and small to medium-sized businesses who want to reach out to their customers at an affordable and accessible price. Sender provides delivery-friendly text and branded HTML…
