Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).
This episode: What do B2B buyers want from eCommerce? What do B2B marketers need to be more data-driven? And what does YouTube mean by “quality watch time?” These stories and more.
• Customized influencer apps from decentralized social media platform Escapex represent a new twist on a longstanding social media theme, bringing new challenges and opportunities for digital marketers.
• 44 percent of B2B companies gate some content, with 62 percent doing so primarily to generate leads, with 45 percent using gating to boost exclusivity, some of the findings from newly-released survey data.
• The seamless online buying experiences Amazon Business and others have provided are pushing B2B buyers’ desire for similarly personalized and always-on responsive interactions from all their suppliers, with 60 percent demanding seamless customer experiences, according to new study data.
• YouTube users’ time spend not only watching videos but writing and reading comments are among new metrics the Google-owned platform has introduced to measure “quality watch time.”
Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.
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