Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen).
This episode: Are marketers fully exploring the potential of AI? New research results on AI, social advertising, and social media usage on this week’s show.
• U.S. adults are using Instagram more than ever, at an average of 27 minutes daily and expected to increase through 2020, while Facebook and Snapchat have both seen a drop in the average number of minutes of use per day, according to new forecast data from consultancy eMarketer.
• Recently-released marketing research explores how investing in brand and demand work in B2B, and how they can combine to create stronger strategy than when solely relying on lead generation, among other findings of interest to digital marketers.
• LinkedIn (client) has brought company pages advertising transparency information, available in a new tab allowing members to easily see six months’ worth of sponsored content data, the platform recently announced.
• Recently-released report data from Forrester Research shows how smart artificial intelligence (AI) isn’t necessarily always being used smartly among marketers, with 9 out of 10 using it but over 50 percent seeing their implementations come up short.
• Social media advertising spending has risen 27 percent year-over-year, topped by a 44 percent increase for video ads, with accompanying impressions also up 20 percent, some of the results of interest to digital marketers in new first-quarter 2019 report data from Kenshoo’s recently-released trends report.
Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.
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