Digital Marketing is one of the fastest evolving fields in tech, so staying on top of the latest industry developments is key. To keep you on the cutting edge, we’ve compiled a list of top trends coming in 2023!
Glean some expertise from our own Chief Marketing Officer, Ed Wood, as he shares where the future of digital marketing is headed. In this video he’ll discuss the forecast of upcoming macro trends and technologies that you’ll want to stay on top of.
What do you think of our picks for digital marketing in 2023? We’d love to hear if you agree with the list! 👇
If you’re considering a digital marketing career in 2023, you can experiment risk-free with the free Digital Marketing Short Course here:
If you’re getting serious about digital marketing, you can discuss the full Digital Marketing Program by speaking with one of our Program Advisors. Ask questions and get clarity on the job market by booking a call here:
Or attend a live event where you can learn practical skills from expert CareerFoundry Mentors:
Want a deeper dive on the topic? Check out our in-depth article on our blog:
Video Timestamps / Chapters:
00:00 – Intro
00:40 – Macro trends and changes in the industry
00:53 – Impact of the state of the economy
01:23 – New ways of working
02:05 – Data management and privacy
03:07 – Video-first marketing
04:11 – Intermingling of personal brand and company brand
04:33 – Demand generation and demand capture
05:09 – The resulting marketing trends in 2023
05:24 – Marketing Trend #1 – The “Tiktok-ification” of everything
08:27 – Marketing Trend #2 – The proliferation of online events and live experiences
10:23 – Marketing Trend #3 – The evolution of influencer marketing
12:16 – Marketing Trend #4 – Personal brands vs company brands
15:14 – Marketing Trend #5 – Tools for community building
17:10 – Marketing Trend #6 – Increase in marketing automation
18:47 – Outro
Thanks for watching!
#DigitalMarketing #DigitalMarketingTrends2023 #DigitalMarketingTrends
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The Future of Digital Marketing (2023 & Beyond…)