Research has shown that company swag can significantly boost engagement. A recent study found that 61% of survey respondents believe that promotional products help in building brand awareness, with 58% reporting that they love receiving swag.
As the head of marketing at two different tech companies, I’ve learned that not all swag is equally well-received. So, what does it take to ensure that you invest in creating swag that people will genuinely appreciate?
This article will delve into what company swag is, how to order it, and provide some top ideas for company swag.
What is Company Swag?
Company swag refers to gifts or products that companies give away for free to enhance engagement and brand awareness.
Swag is often used as a sales tool, to reward clients, or to engage prospective customers at events. Additionally, it serves as a tool for employee retention and engagement, by showing appreciation to employees.
How to Order Swag
Budget
Start by determining your budget for swag. It’s crucial to get explicit approval for the amount you plan to spend.
Quantity
Decide on the quantity of swag items needed based on the intended recipients and timing of usage.
Vendors
Research and choose vendors based on budget and quality considerations. Ask for recommendations from colleagues for trusted vendors.
Lead Time
Consider lead time for production and delivery of swag, especially if you have specific deadlines.
Best Company Swag Ideas
Apparel
Hats
Hats are a popular, low-cost apparel option suitable for various climates.
T-Shirts
Branded T-shirts offer a creative design space and long-lasting visibility.
Hoodies
Cozy hoodies are appreciated, especially in colder locations or offices.
Socks
Socks offer customization options and practicality.
Jackets
High-quality jackets are long-lasting and valued by employees.
Sunglasses
Custom sunglasses are great for sunny locations and outdoor activities.
Productivity
Sticky Notes
Sticky notes are a classic, useful swag item.
Pens
Pens keep your brand top-of-mind for employees.
Pencils
Branded pencils offer an erasable writing option.
Erasers
Erasers provide customization and practicality.
Mouse Pads
Mouse pads offer customization and utility in the office.
Travel
Tote Bag
Tote bags are versatile for various uses.
Travel Mug
Travel mugs are appreciated by coffee or tea drinkers.
Water Bottle
Water bottles promote hydration and brand visibility.
Lunch Box
Lunch boxes are unique and versatile swag options.
Beach Towel
Custom beach towels offer ample design space and usefulness.
Wellness
Lip Balm
Branded lip balm offers practicality and brand exposure.
Tissue Packs
Custom tissue packs are useful and slightly unique swag gifts.
Fidget Spinners
Fidget spinners are fun and attention-grabbing swag items.
Stress Balls
Stress balls are affordable and customizable swag options.
Hand Sanitizer
Hand sanitizer promotes health and safety.
Tech
Power Bank
Portable power banks are practical and lifesaving swag gifts.
Mini Speaker
Custom mini speakers are techy and enjoyable swag items.
Charging Cable
Phone charging cables are useful and budget-friendly swag gifts.
Headphones
Headphones offer a range of options for different preferences and needs.
USB Drive
Custom USB drives are practical and versatile swag ideas.
Align Your Company Swag with Your Company Culture
Ensure that your company swag aligns with your company’s culture and values. Consider the preferences and needs of your unique team when selecting swag items.
Editor’s note: This post was originally published in November 2013 and has been updated for comprehensiveness.
