Construction has traditionally been slow to embrace new digital marketing strategies compared to other industries. Many contractors and businesses have relied on traditional networking and relationships to secure new business in the past. However, this is changing as more construction marketing professionals are recognizing the potential of digital marketing. They are investing in strategies like SEO, content marketing, paid advertising, and social media marketing to reach a wider audience online.
Despite the growing number of searches for contractors and construction-related services online, many construction businesses face challenges in implementing effective digital marketing strategies. Research shows that 44% of marketers in construction feel that their businesses lack the necessary skills for digital marketing. This presents both a challenge and an opportunity for construction companies looking to establish a strong online presence.
Choosing the right digital marketing channels and strategies to engage target audiences can be tricky without relevant data and insights about website performance and audience size. With 18 years of experience in construction marketing, our team explores eight key digital marketing strategies that construction businesses can leverage successfully.
1. SEO (Search Engine Optimization)
SEO is essential for reaching new audiences and driving relevant traffic and leads to construction websites. Keyword targeting can attract potential customers actively searching for services related to the construction industry. While SEO efforts take time to show results, they are crucial to supporting other digital marketing campaigns like advertising and PR.
2. Content Marketing
Content marketing plays a vital role in driving effective SEO and engaging audiences online. Informative and engaging content can help position construction businesses as thought leaders and build trust with potential customers. Investing in content marketing is particularly valuable for businesses targeting audiences making considered purchases and conducting research online.
3. Paid Advertising (PPC)
Paid advertising offers a quick way to reach new audiences and drive leads for construction businesses. Careful keyword targeting and channel selection are necessary to maximize the effectiveness of paid advertising campaigns. Balancing PPC with SEO efforts can help businesses generate leads in the short term while building organic traffic in the long term.
4. Social Media
Social media is a powerful tool for reaching and engaging audiences in the construction industry. It supports content marketing efforts and is crucial for building brand image and thought leadership. Research is essential to determine if the target audience is active on social media platforms, and a creative approach may be necessary to stand out in a competitive online landscape. Paid advertising on platforms like LinkedIn can help businesses reach specific construction or trade audiences effectively.
Source link
![HTML Cheat Sheet [Updated] – Download PDF for Quick Reference](https://cdn.hackr.io/uploads/posts/large/1613060173D1edvVoAdJ.png)
