Filters are elements that can help get more qualified leads instead of irrelevant ones.
On Meta, one of the popular lead generation methods is using On-Facebook Lead forms. Those forms enable users to submit their details inside the platform without going to an external website.
Many advertisers fail in generating qualified leads using On-Facebook Lead forms because they don’t use their advanced features such as filtering questions, adding a greeting with more information to your lead form, choosing a “Rich creative” form type to display additional business information, etc.
Another filter you can use is driving people to an external landing page which shows additional information about your offer and business, selecting specific audience options, and more.
Overall it makes sense, without using filters you can receive many leads for very low prices. However, most of them will be unqualified leads that will waste your time and money.
If you want to deal with leads who already understand your offer and business, then using filters is highly recommended. Take into account that by using filters, your cost per lead will probably rise. However, the most important KPI (Key performance indicator) is the CPA (Cost per customer acquisition) which means – How much it costs your business to acquire a new client.
