Creating content is a crucial task that requires a well-executed publishing process to reach its audience. Content production involves the use of systems and processes to prepare content for publishing and beyond. To ensure a smooth content publishing process, a team needs an operations leader who oversees and implements the necessary steps. This leader typically uses software tools such as Trello or Asana to organize content production.
If you’re new to this role or looking to improve your operations, Lisa Dougherty, CMI’s blog operations and community director, can provide assistance. She explains how CMI organizes its editorial operations to publish fresh content daily on its primary website.
One key aspect of the content publishing process is tracking content progress. This involves maintaining a content development status tracker and a production tracker and calendar. The content development tracker lists the status of each editorial article in development, including the topic, responsible person, due date, and status. The production calendar displays each day’s content along with essential information for publishing.
Managing content from multiple sources is another critical aspect of content operations. Content should be saved in a centralized location accessible to all involved in the creation and publishing process. Setting up a standardized process for organizing files and naming conventions can help with version control.
Standardizing the content publishing process and documenting it is crucial for smooth operations. CMI uses a checklist to ensure all necessary steps are followed before publishing content. Once the content is ready for publication, communication is sent to all relevant stakeholders before going live.
By detailing a content publishing process and following it diligently, content production becomes more efficient, errors are minimized, and the audience receives high-quality content consistently.
