![\"How](\"https://blog.logrocket.com/wp-content/uploads/2024/04/customer-discovery-in-a-large-company.png?w=420\")
How to leverage customer discovery techniques in a large company
Most customer discovery articles are tied to startups, but customer discovery is heavily applicable to established, mature companies as well.
![\"\"](\"https://blog.logrocket.com/wp-content/uploads/2024/04/Harnessing-digital-experience-analytics-for-product-optimization.png?w=420\")
Harnessing digital experience analytics for product optimization
Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.
![\"Alex](\"https://blog.logrocket.com/wp-content/uploads/2024/03/alex-swain-leader-spotlight.png?w=420\")
Leader Spotlight: The importance of challenging assumptions, with Alex Swain
Alex Swain talks about how the key to avoiding building a product that nobody will purchase is to always challenge assumptions.
![\"\"](\"https://blog.logrocket.com/wp-content/uploads/2024/04/How-to-use-the-PRFAQ-method-to-drive-product-innovation.png?w=420\")
How to use the PR/FAQ method to drive product innovation
The PR/FAQ method helps you clarify your vision, communicate your strategy, validate your assumptions, and solicit feedback from others.
