The G2 team here, including myself, has been busy celebrating our Best Software Award winners since they were announced on February 6th. We are still going strong, but I wanted to take a moment to reflect on some of the trends and data behind all the excitement.
This year’s awards consist of 34 lists. Eight of these are at the company level, recognizing the best global software companies as well as those in specific regions. Seven lists focus on horizontal products, highlighting aspects like highest satisfaction, fastest growth, or company segment (such as software for enterprises). Additionally, there are nine product lists that specifically focus on function, such as Best Security Products or Best HR Products, consolidating the vast categories on G2 that contribute to these functions.
The larger lists featured 100 winners, the smaller ones 25, with others falling in between. In total, there were 1,865 slots available for the 2024 Best Software Award winners. However, only 0.6% of the G2-listed companies made it to this year’s lists, some earning multiple recognitions.
If you have a passion for B2B SaaS or data analysis like myself, keep reading for a brief analysis of key trends that caught my attention this year.
Companies with the Most Inclusions in 2024
Here are the companies that received the most inclusions across their products this year:
Products with the Most Inclusions in 2024
And here are the individual products that received the most inclusions in this year’s awards:
Companies with the Largest Year-over-Year Inclusion Increase
Now, let’s compare 2024 to 2023. Which companies increased their presence in the Best Software Awards the most?
Microsoft: Increased by 23 occurrences (from 18 to 41)
Google: Increased by 20 occurrences (from 17 to 37)
Salesforce: Increased by 16 occurrences (from 14 to 30)
SAP: Increased by 12 occurrences (from 9 to 21)
Cisco: Increased by 10 occurrences (from 7 to 17)
ManageEngine: Increased by 7 occurrences (from 5 to 12)
BILL (previously Bill.com): Increased by 7 occurrences (from 0 to 7)
Culture Amp: Increased by 6 occurrences (from 1 to 7)
Birdeye: Increased by 6 occurrences (from 2 to 8)
SOCi: Increased by 6 occurrences (from 2 to 8)
Products with the Largest Year-over-Year Inclusion Increase
Now, let’s compare 2024 to 2023 at a product-only level:
Most Inclusions in Best Software Awards since the Beginning (2019)
Lastly, let’s examine the all-time inclusions in our Best Software Products awards list, dating back to the launch in 2019.
There’s only one product that has appeared every year since 2019… HubSpot Marketing Hub! 🏆
Among this year’s Best Software Products, several other products have been on the list every year except one since the launch in 2019…
If you’ve made it this far, thank you for indulging me. And congratulations once again to all the winners this year!
To explore the winners yourself, visit our Best Software Awards page.
