A Simple Popup Accelerates Email List Growth

By updating an existing pop-up and incorporating a map and a hook to guide users to an easy email sign-up form, Dandelion Branding was able to boost their client’s sign-up rate by 6.32%.

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TL;DRWhat’s the fast marketing tactic?What was the result?Why does it work?Get more tactics like this

TL;DR

The author: Courtney Hume, Co-Founder at Dandelion Branding.
The goal: Convert high traffic into mailing list sign-ups.
The tactic: Revamp the pop-up, using a map and a hook to bring the user to a simple email sign-up form.
The result: A sustained and dramatic increase in sign-ups – 6.32% opt-in rate.

What’s the fast marketing tactic?

Dandelion Branding, a marketing agency, collaborated with a medical courier, MCI, to expand their reach beyond the local area. A key part of their strategy was to generate leads nationwide.

To achieve this, they created a straightforward email lead capture pop-up that delivered significant results.

Initially, they encountered technical issues with the map of MCI’s service area. However, they noticed that visitors engaged with the map on their website despite its limitations.

To optimize the map and capture more leads, they replaced the old map with a new, user-friendly version for visitors to check if MCI serviced their area.

Here’s a glimpse of their creation:

The map is non-interactive, doesn’t redirect visitors to a landing page, and features a clear call to action: “Click here to see our service area.”

When visitors click on the map, they are directed to a simple email sign-up form.

As mentioned, this was a simple yet effective tactic.

Take a look at the results it generated.

What was the result?

The results were remarkable.

Prior to implementing this email lead capture form, MCI had minimal email sign-ups. Afterward, their email sign-ups skyrocketed.

As of December 2023, the conversion rate has remained steady at 6.32% and produced these outcomes:

Dandelion Branding integrated the email sign-up lead capture form around September 2022, and it continues to be effective today. It’s evident how this simple and rapid tactic delivered significant results compared to their previous endeavors.

Why does it work?

The success of this tactic stems from two main factors.

Firstly, their approach was data-driven. Dandelion Branding analyzed MCI’s website and observed user behavior to identify a high-impact tactic.

This strategic move involved studying the site’s traffic to pinpoint areas for optimization.

Likewise, examine your website and sales funnel to uncover opportunities for enhancement or pursuit.

Secondly, they implemented a simple idea that yielded significant results.

There will be instances where your ideas succeed and times when they don’t. The key is to identify tactics to pursue and launch simple plans to gain insights.

Learn how to boost sign-ups from your website visitors by optimizing your opt-in forms with practical strategies in our Email Marketing Fundamentals course.