This article was co-written by Alli Berry. Like it or not, generative AI tools generated (pun intended) a nauseating amount of attention this year, but not without merit. These powerful tools can make your content marketing team more efficient without replacing humans. Here are seven ways to make generative AI work for your marketing.
- Train AI to learn your brand and author voices
- Turn features into benefits for marketing
- Real-time trade alerts so you can make the same stock trades in your own portfolio
- Members-only monthly calls with analysis of every stock in the portfolio
- Pick up the pace on article planning
- Spice up your sentences
Before you use a generative AI tool for something related to writing content, teach it the brand voice detailed in your style guide. You can do it quickly. For example, if you use ChatGPT, simply feed it a couple of articles from an author or your website and ask it to learn the voice. It’s a two-part prompt:
Prompt one: “Can you learn the voice of [name] using these articles [insert article URLs]?
Example prompt: Can you learn Alli Berry’s voice using this article [pasted text of article]?
ChatGPT response: Based on the provided content, Alli Berry seems to have a straightforward and informative writing style. She emphasizes the importance of content audits and highlights common mistakes, providing practical insights and actionable advice. Her tone is professional and focused on helping readers understand the key elements of a successful content strategy.
Prompt two: “Can you use [name’s] voice to create [detail marketing asset]?”
Example prompt: Great! Now, can you use Alli Berry’s voice to create a marketing landing page about content audits?
ChatGPT response: Absolutely, let’s give it a shot: 🚀 Maximize Your Online Impact with Expert Content Audits Unlock the full potential of your website with Alli Berry’s proven strategies in content auditing. Our in-depth analysis goes beyond the surface, revealing key insights to drive your content strategy forward. ✨ Why Choose Our Content Audits? 🔍 Comprehensive Insights: We don’t just scratch the surface. Dive deep into your content landscape to identify strengths, weaknesses, and untapped opportunities. 📈 Strategic Recommendations: Receive actionable advice tailored to your business goals. From clear calls-to-action to a well-rounded customer journey, we’ve got you covered. 💡 Learn from the Best: Benefit from Alli Berry’s expertise, as showcased in her extensive work in content marketing and SEO. Transform your content with insights from one of the industry’s leading voices. 🌐 Stay Relevant Locally: If location matters to your business, we guide you on making your content locally relevant. Capture your audience’s attention with content that speaks directly to their needs. 🛠️ Avoid Common Pitfalls: Learn from the most common mistakes highlighted by Alli Berry, ensuring your content strategy doesn’t miss a beat. 👉 Ready to Elevate Your Content Strategy? Take the first step towards a more impactful online presence. Partner with us for a content audit that goes beyond the ordinary. Alli Berry’s expertise is just a click away. 📆 Schedule Your Content Audit Now [Get Started] [Learn More] 📞 Have Questions? Contact Us [Email] [Phone]
With those two prompts, the generative AI tool is already working for you. While the content will need some human finessing to make it sound less fluffy, the draft sounds like your brand.
If you write marketing copy for products or services, you know the difficulty in developing compelling benefits that connect with your audience’s wants and needs. Generative AI can’t write those benefits from scratch, but it can translate features into emotional benefits with relative ease.
Prompt: Detail your product’s features.
Example prompt: Here are two features for a product:
Can you turn these features into standard and emotional benefits?
ChatGPT response: Standard “Stay updated on market moves without constant monitoring.” “Minimize missed opportunities by acting on real-time information.” Emotional “Peace of mind knowing you’re not missing out on key market events.” “A sense of being ‘in the loop’ and part of an exclusive group.”
Are these perfect? No. But the concepts are developed. It’s easier to finesse language than it is to come up with them from scratch.
Speed and convenience never trump accuracy. Always, always, always verify the validity of the generative AI content. You certainly don’t want the content, company, or you to become an AI cautionary tale. That said, AI can be a helpful research assistant for topics in which you’re not well versed or when you need to track down the latest and greatest information. Some AI tools, like Copy.ai, will even list the sources to make fact-checking more efficient.
Prompt: I’m going to give you a question. I need you to summarize the most current information from reputable sources to help answer it. The question is: What should [describe audience] consider when [action you want them to take] today?
Example prompt: What should content marketers consider when choosing an AI tool today?
Copy.ai response: Content marketers should consider several factors when choosing an AI tool today. First, they should identify their needs and goals and choose a tool that aligns with them. Second, they should consider the tool’s ease of use and integration with their existing marketing technology stack. Third, they should ensure the tool is backed by reputable vendors who prioritize transparency and ethical AI practices [1]. Additionally, content marketers should choose AI tools that are designed to enhance their content creation processes, personalize content for improved customer engagement, and automate routine tasks like social media scheduling and email marketing campaigns [2]. Finally, content marketers should look for AI tools with robust analytics capabilities to track and measure the impact of their content marketing efforts, understand customer behavior, and identify opportunities for optimization [3].
Sources:
https://www.cmswire.com/digital-marketing/how-to-choose-the-right-ai-tool-for-your-content-marketing-strategy/
https://marketingaiinstitute.com/blog/how-to-choose-an-ai-content-marketing-tool
https://neilpatel.com/blog/ai-tools-to-make-your-smb-marketing-more-effective/
Now, you can confirm the accuracy and relevance of the AI output to your audience. A human subject matter expert would be a solid go-to for this. After you make the necessary refinements, ask your AI tool to create an outline for your article using this validated research.
Prompt: Using this research, create an outline for an article.
Example prompt: I’m going to give you some summarized research. Can you use it to create an outline for a blog article about “5 things a content marketer should consider when choosing an AI tool”?
Copy.ai response: I. Introduction
Briefly explain the rise of AI in content marketing
State the main purpose of the blog post: to identify five factors content marketers should consider when choosing an AI tool
II. Identify Your Needs and Goals
Explain the importance of defining your content marketing objectives
Provide examples of common goals for content marketing (e.g., lead generation, brand awareness, thought leadership)
Offer suggestions for how to align AI tools with your specific needs and goals
III. Consider Ease of Use and Integration
Emphasize the importance of choosing an AI tool that is easy to use
Describe the benefits of seamless integration with your existing marketing technology stack
Provide examples of tools that have strong integration capabilities
IV. Choose a Reputable Vendor
Explain the potential risks associated with unethical AI practices
Offer criteria for evaluating the reputability of AI vendors (e.g., transparent practices, compliance certifications)
Provide examples of leading AI vendors in content marketing
V. Prioritize Content Creation and Customization
Describe how AI tools can enhance content creation processes (e.g., assisting with research, generating topic ideas)
Emphasize the importance of personalized content for improving customer engagement
Give examples of how AI can be used for content customization
VI. Use Robust Analytics
Stress the importance of data-driven strategies in content marketing
Describe how AI can collect and analyze large amounts of data to inform decision-making
Offer examples of metrics that can be tracked with AI tools (e.g., engagement rates, conversion rates)
VII. Conclusion
Summarize the five main factors content marketers should consider when choosing an AI tool
Provide closing thoughts on the importance of using AI tools in content marketing
Encourage readers to consider implementing AI in their content marketing strategies
The next steps might include modifying the outline to better meet your content objectives, identifying additional points to research, or formulating interview questions to ask a subject matter expert so you can include some human quotes in the finished article.
Avoid sending readers into a snoozefest by asking your AI tool to assist with wordsmithing favorites like synonyms, analogies, and metaphors.…
