Google Ads is a powerful tool that allows you to reach almost everyone because of its many marketing channels like search engines, YouTube, Gmail, partner websites and apps, etc.
Therefore, it’s crucial to target the right audience within your campaign.
Make sure your marketing plan targets the potential customers you want to reach.
If you don’t set your targeting correctly, you may waste your marketing budget on irrelevant audiences.
The ways you can target audiences on Google Ads are:
Using Audience Segments: It includes demographics, in-market segments, affinity audiences, and life events.
Creating Custom Segments: It includes Customer Match, website visitors, similar audiences, and more.
Keyword targeting: You can target your target audience based on specific terms they are searching for.
