26 Company Swag Ideas Employees Will Actually Like

Research has shown that company swag can significantly boost engagement. A recent study found that 61% of survey respondents believe that promotional products help in building brand awareness, with 58% reporting that they love receiving swag.

As the head of marketing at two different tech companies, I’ve learned that not all swag is equally well-received. So, what does it take to ensure that you invest in creating swag that people will genuinely appreciate?

This article will delve into what company swag is, how to order it, and provide some top ideas for company swag.

What is Company Swag?

Company swag refers to gifts or products that companies give away for free to enhance engagement and brand awareness.

Swag is often used as a sales tool, to reward clients, or to engage prospective customers at events. Additionally, it serves as a tool for employee retention and engagement, by showing appreciation to employees.

How to Order Swag

Budget

Start by determining your budget for swag. It’s crucial to get explicit approval for the amount you plan to spend.

Quantity

Decide on the quantity of swag items needed based on the intended recipients and timing of usage.

Vendors

Research and choose vendors based on budget and quality considerations. Ask for recommendations from colleagues for trusted vendors.

Lead Time

Consider lead time for production and delivery of swag, especially if you have specific deadlines.

Best Company Swag Ideas

Apparel

Hats

Hats are a popular, low-cost apparel option suitable for various climates.

T-Shirts

Branded T-shirts offer a creative design space and long-lasting visibility.

Hoodies

Cozy hoodies are appreciated, especially in colder locations or offices.

Socks

Socks offer customization options and practicality.

Jackets

High-quality jackets are long-lasting and valued by employees.

Sunglasses

Custom sunglasses are great for sunny locations and outdoor activities.

Productivity

Sticky Notes

Sticky notes are a classic, useful swag item.

Pens

Pens keep your brand top-of-mind for employees.

Pencils

Branded pencils offer an erasable writing option.

Erasers

Erasers provide customization and practicality.

Mouse Pads

Mouse pads offer customization and utility in the office.

Travel

Tote Bag

Tote bags are versatile for various uses.

Travel Mug

Travel mugs are appreciated by coffee or tea drinkers.

Water Bottle

Water bottles promote hydration and brand visibility.

Lunch Box

Lunch boxes are unique and versatile swag options.

Beach Towel

Custom beach towels offer ample design space and usefulness.

Wellness

Lip Balm

Branded lip balm offers practicality and brand exposure.

Tissue Packs

Custom tissue packs are useful and slightly unique swag gifts.

Fidget Spinners

Fidget spinners are fun and attention-grabbing swag items.

Stress Balls

Stress balls are affordable and customizable swag options.

Hand Sanitizer

Hand sanitizer promotes health and safety.

Tech

Power Bank

Portable power banks are practical and lifesaving swag gifts.

Mini Speaker

Custom mini speakers are techy and enjoyable swag items.

Charging Cable

Phone charging cables are useful and budget-friendly swag gifts.

Headphones

Headphones offer a range of options for different preferences and needs.

USB Drive

Custom USB drives are practical and versatile swag ideas.

Align Your Company Swag with Your Company Culture

Ensure that your company swag aligns with your company’s culture and values. Consider the preferences and needs of your unique team when selecting swag items.

Editor’s note: This post was originally published in November 2013 and has been updated for comprehensiveness.