I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option to add the webinar to my calendar — so that I wouldn’t forget it again. It linked the speakers\’ social profiles to connect with them beforehand. Win, win, and win! That’s just a small glimpse of the impact confirmation emails can create for you. If you’re looking for some inspiration, I’ve curated a list of 13 awesome confirmation email examples with a few best practices to help you get started. We’ll cover: 13 Best Confirmation Email Examples to Emulate Let’s break down some of the best confirmation email examples to give you some awesome inspiration for creating your own. I’ve sourced different types of confirmation emails and will highlight what I liked in each one.
1. B2B Bite This subscription confirmation email for Jason Bradwell’s newsletter is one of the best I’ve ever read. Bradwell is a B2B marketer specializing in podcast marketing for SaaS brands. With this welcome email, he gives you a warm welcome into his newsletter, B2B Bite, and sets the stage for future editions. The email expresses gratitude for subscribing. And it also gives you the option to unsubscribe without any hard feelings! What I like: This email maintains a warm and positive tone all throughout. It invites people to follow Bradwell on other platforms and spread the word about his newsletter — all without sounding pushy or promotional. More importantly, the email gives you a record of which ID you signed up with, the source, and everything you submitted while subscribing.
2. Superside I found this awesome registration confirmation email from Superside for one of their webinars. Unlike the usual registration emails, this example has lots of color, visuals, and appeal to it. The cover image gives you all the crucial details about the event upfront. And the body text shares more helpful insights for attendees. What I like: The email shares detailed instructions to make it super convenient for folks to join the webinar. From completing the next steps to adding the event to your calendar, you have everything in one place. Plus, the message ends with a gentle nudge to invite others to the show and connect with the speaker (Tracey Wallace) on Twitter. A perfect, polite way for them to grow awareness without being pushy.
3. The Saturday Solopreneur When I subscribed to Justin Welsh’s newsletter, I expected a standard confirmation email like most other creators. But this email stood out in my inbox because Welsh shares such a wonderful note to welcome new subscribers. Welsh is a content creator and business consultant for solopreneurs. With this email, he shares a perfect message to learn more about him and what you can expect from the newsletter. What I like: The first thing I noticed was how neatly formatted and scannable this email looks. Besides the core message, I love that the email also invites you to share a few things about yourself — making it a two-way conversation. The best part: The message sets clear expectations for future editions of this newsletter.
4. Demostack Demostack’s email confirming my registration for their Demo HQ Day event is another great example to emulate. It has a minimal design with hardly any text. That way, you can quickly note the event details and join the webinar with a single click. What I like: This is a great example of a confirmation email if you’re a sucker for minimal design. The email isn’t overloaded with text but shares only one guideline for attendees. It also includes the event’s cover image to create brand recall in case people come across more posts on social media. Plus, there’s an option to quickly add the event to your calendar on Google, Outlook, or Yahoo.
5. Thriving Virtual Bookkeeper Blueprint Another confirmation email example comes from Thriving Virtual Bookkeeper Blueprint. This is a text-only email sent to confirm participation in a webinar. It re-iterates the purpose of the webinar and shares specifics about where and when it’ll happen. Shoutout to Ayman Nazish from Analyzify for contributing this example! What I like: Not every marketer has the design skills to create beautiful emails. This example works best if you don’t have the skills, resources, or time to design a fancy confirmation email. Simply follow this structure: Welcome invite. Confirm registration. Name and purpose of the event. Time and link/venue to attend.
6. Notion I received another email confirming my registration for a meet-and-greet event hosted by Notion’s Bangalore chapter. This email had all the necessary details about the event and shared a few guidelines for those attending. The message also included a form for participants to provide some information to the event organizers — so you know they’ll personalize the experience for you. What I like: One of the best things about this confirmation email was how scannable it looks. It uses emojis and text highlights to make the message quickly readable. The email also gives you a couple of guidelines without making it overwhelming for attendees. What I particularly liked about this email was the element of surprise. The Notion team kept the venue a surprise and only revealed the location in this confirmation email. So, attendees had to open the email to know where to go — clever!
7. Wild Alaskan Company Most order confirmation emails are purely transactional, with details about the items you’ve shopped for. But this email from Wild Alaskan Company is an impressive example of how you can build a strong rapport with customers from the start. It’s a personal note from the brand’s founder where he shares anecdotes from his own life that led to the creation of this brand. It also includes key details about the subscription with links to learn more about the company. Shoutout to Corina from ZeroBounce for contributing this example! What I like: The warm and personal tone of this message makes the email unique and memorable. Unlike other order confirmation emails, this one tells you a story — along with other order details — to get customers pumped about starting a subscription.
8. Whale If you want to make your registration confirmation emails a part of Gmail’s native interface, then this email from Whale is an excellent example. The team creatively used the “add a note” feature in Google Calendar to send personalized invites with all the details about the event. What I like: This is such an easy example to emulate because you can send a Gmail-native invite and add some additional context for the event. I liked how Stijn, Whale’s CEO, shared the key themes he’ll cover in the webinar and how it’ll help attendees.
9. Investors Club Here’s an example of a confirmation email from Investors Club’s newsletter subscription. The email shares details about the number of emails subscribers will receive every week and the themes they’ll cover. It also includes an option to manage email preferences to opt out of any of these emails. The clear language and structure make it super easy to read, even if you’re in a hurry. Shoutout to Elena Buetler from Investors Club for contributing this example! What I like: It’s a great confirmation email template for companies that send multiple weekly emails. Instead of overwhelming people with one email after another, you can inform them right away about all the emails you’ll send. And the chance to opt out of any of these emails is a great add-on.
10. Marketing Examples Harry Dry’s Marketing Examples newsletter is popular among marketers. But you can also learn a thing or two from his newsletter confirmation email. It’s crisp, clear, and clever. Dry is a marketer and messaging expert known for his neatly curated newsletters with several examples. In this message, he tells you the cadence with which he sends each edition and nudges you to respond to the email to get all of them in your primary inbox. What I like: I love how this confirmation email is short yet meaningful. He mentions the effort it takes him to create each edition so you can know you’re getting high-quality content.
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